Principle Objective
Reporting to the Head of Timber Frame, the Sales Manager is accountable for driving sustainable, profitable revenue growth across an assigned territory by executing a clear territory strategy, developing high‑value customer partnerships, expanding key accounts and securing targeted new business opportunities within the timber frame and housebuilding markets. The role plays a critical part in positioning us as a trusted, solutions‑led partner, ensuring the company value proposition is consistently represented through all customer engagements. Working closely with Operations, Technical and Customer Service teams, the role ensures customer demand is effectively translated into a well‑governed, forecast‑driven order book, supporting operational planning, service excellence and long‑term customer retention. This is a field‑based commercial role with clear accountability for territory performance, pipeline health, forecast accuracy and disciplined sales execution, contributing to predictable growth and improved commercial outcomes.
Knowledge & Experience
– Proven experience in a field‑based B2B sales role, ideally within timber frame, off‑site construction, MMC or building materials.
– Demonstrated success in managing key accounts and developing long‑term customer relationships.
– Experience working with structured sales processes, forecasting and pipeline management. Commercial awareness with the ability to balance customer needs, pricing and operational capability.
– Experience operating in a manufacturing or make‑to‑order environment where sales accuracy and forecasting directly impact operational performance. Comfortable engaging with stakeholders at multiple levels, including senior decision‑makers.
– Own and deliver agreed annual sales targets across revenue, volume and margin.
– Develop and execute a structured territory and account management plan aligned to business priorities.
– Build and maintain strong, long‑term relationships with key customers, decision‑makers and influencers.
– Identify, pursue and convert new business opportunities within the timber frame and housebuilding sectors.
– Manage the full sales lifecycle, from initial engagement through quotation, negotiation, order placement and handover.
– Maintain an accurate and well‑governed sales pipeline and order book to support production planning and service delivery.
– Work collaboratively with internal stakeholders to align customer requirements with technical capability and manufacturing capacity.
– Represent the company value proposition professionally in all customer interactions.
– Capture market, customer and competitor insights to inform pricing, offering and commercial decision‑making.
– Maintain accurate sales forecasts and pipeline reporting to support production planning, capacity management and service performance. Maintain disciplined use of CRM systems and reporting tools to ensure data accuracy and visibility.
– Commercial Execution: Delivers results through disciplined planning, prioritisation and follow‑through.
– Customer Focus: Builds trust‑based relationships and consistently delivers value to customers.
– Territory Ownership: Takes accountability for market presence, account development and pipeline health.
– Communication & Influence: Communicates clearly and confidently in both written and verbal settings.
– Collaboration: Works effectively across functions to achieve shared business outcomes.
– Continuous Improvement: Seeks opportunities to improve ways of working, service and performance.
– Achievement of individual and territory sales targets.
– Growth and retention of key accounts. New business conversion within target segments.
– Accuracy, consistency and timeliness of sales forecasting, pipeline management and CRM data quality.
– Customer satisfaction and service delivery outcomes.
– Head of Timber Frame – sales performance, territory priorities, forecasting and strategic alignment.
– Operations & Manufacturing Teams – demand planning, capacity alignment & service delivery.
– Technical & Design Teams – customer solutions, specifications and technical support.
– Customer Service & Order Processing – order management, customer experience and issue resolution.
– Finance / Credit Control – pricing governance, customer terms and commercial reporting.
– Marketing – campaigns, market positioning, customer communications and sales enablement.
– Key Accounts & Strategic Customers – relationship management, account development and retention.
– Housebuilders & Developers – new business opportunities and long term partnerships.
– Architects, Engineers & Specifiers – early engagement and solution development
– Industry Bodies & Events – market insight, networking and brand representation
