As an Experimentation & Conversion Rate Optimisation (CRO) Senior Specialist, you will oversee the EMEA ITCG Digital CRO programme across all ITCG digital channels , including e-Commerce sites, brand websites, Amazon, mobile apps, email and paid media landing experiences. Your role involves fostering a culture of testing, implementing robust A/B and MVT testing strategies, and aiming to increase website conversion rates and customer value across the full ITCG digital ecosystem to drive incremental revenue growth and improve the digital customer experience.
At Canon, we’ve been inspiring people to capture and share their world for over 85 years. As a global leader in imaging and innovation, we’re driven by bold ideas, collaboration, and a commitment to making a positive impact.
With a strong presence across EMEA for over 60 years, our regional HQs in London and Amstelveen support operations in 120+ markets. We’re proud of our diverse, inclusive culture and our philosophy of Kyosei – living and working together for the common good.
Why Join Us?
- Be part of a diverse, energetic team, joining 50+ nationalities at our EMEA HQ
- Enjoy hybrid working (3 days in office, 2 from home)
- Benefit from flexible hours, professional development, and a wide range of perks
- Minimum of 25 days of personal holiday per year with up to 5 days of available holiday purchase
- Access a competitive salary, wide-ranging benefits, a generous pension scheme and up to 38% discount on Canon products
- Be part of a company that values sustainability, inclusion, and your personal growth
- Great transport links- Elizabeth Line and Stockley Park low-cost Shuttle Bus and free parking on site
If you’re visionary, innovative, and ready to make an impact – we’d love to hear from you.
With Canon, you'll get the support and encouragement you need to grow from people who share your ambition. We'll invest in your professional development to help you learn and progress in your role with us. You'll find leaders who give you the freedom to explore new things and a team where knowledge is shared openly.
At Canon we have a clear vision: to be committed to creating a more inclusive and equitable culture where employees are valued and can thrive personally and professionally.
Canon also has a strong commitment to sustainability, encompassed by our Kyosei philosophy of living and working together for the common good, focused on reducing our environmental impact and creating opportunities to make positive social contribution.
Skills and knowledge required:
- Expert knowledge of A/B and MVT testing programs (e.g., Optimizely)
- Expert knowledge of customer experience intelligence tools (e.g., ContentSquare)
- Advanced knowledge of analytics platforms (e.g., Google Analytics/GA4)
- Some experience with Tealium iQ and Audience Stream for leveraging data collection and onsite personalisation would be an advantage
- Good understanding of user experience (UX) principles and practices, and experience working closely with UX & UI Designers
- Basic knowledge of HTML, CSS, and JavaScript
- Strong analytical skills to interpret data and make data-driven decisions
- Excellent interpersonal skills with the ability to communicate effectively and concisely
- Good project and time management skills with the ability to deliver on time and to a high quality
- Good understanding of online marketing acquisition channels (SEO, PPC, CRM) and how they work together with CRO
- Experience with site personalisation strategies and implementation
Experience required:
3+ years’ experience in managing CRO/ experimentation programmes across multiple EMEA sites (can be either agency or client-side)
Proficiency with both client and server-side experimentation
Proven optimisation across multiple channels - websites, apps, Amazon, emails and paid media
Strong track record in managing CRO agencies and technology partners
- Demonstrated ability to scale experimentation programmes across regions and channels
Canon Core Behaviours
- Drive for results
- Focus on the Customer
- Take ownership and accountability
- Act as a team player
- Shows courage and conviction
- People orientated
Caring for self and others
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Salary: £45,000 - £53,500 per annum, plus 10% bonus (dependent on experience)
