Role Overview
We are seeking a driven and entrepreneurial Senior Sales Engineer to lead new business development activities across the UK market. This role is focused on building business from zero — identifying opportunities, generating leads, opening new accounts, and developing long-term customer relationships within the Food industrial sector.
The ideal candidate combines strong technical understanding with exceptional commercial instincts and thrives in a hunting sales environment.
Key Responsibilities
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Identify and develop new business opportunities across the UK
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Generate qualified leads through proactive prospecting, networking, cold outreach, and market research
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Build and manage a robust sales pipeline from scratch
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Conduct technical and commercial presentations to customers
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Understand customer requirements and propose suitable technical solutions
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Develop relationships with decision-makers, engineers, procurement teams, and senior management
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Negotiate commercial terms and close new business deals
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Coordinate with internal engineering and technical teams to deliver customer solutions
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Track market trends, competitor activity, and emerging opportunities
Achieve agreed sales targets
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Candidate Profile
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Degree or background in Engineering or a related technical field
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Minimum 8–10 years of technical sales or business development experience
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Proven success in generating new leads and winning new customers
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Experience selling industrial equipment, machinery, automation, or technical solutions is preferred
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Strong understanding of consultative and solution-based selling
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Self-managed and comfortable operating independently in a startup-style environment
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Willingness to travel across the UK as required
Essential Character Traits
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Highly proactive and self-motivated
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Resilient and persistent under pressure
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Entrepreneurial mindset with builder mentality
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Comfortable starting from zero and creating opportunities independently
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Strong hunter profile rather than account manager mentality
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Confident communicator with strong interpersonal skills
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Disciplined, organized, and target-driven
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Curious, adaptable, and commercially sharp
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High energy level with strong ownership attitude
Success Metrics
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Sales revenue generated from new business
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Conversion rate from prospect to customer
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Number of new qualified leads generated
