Lead the marketing team at a fourth-generation family manufacturer, and build the digital strategy that takes our brands further.
We are A. Perry Ltd, founded in 1925 and still based in Cradley Heath. We manufacture and supply agricultural, fencing, builders' hardware, fixings, equestrian and garden products to merchants and retailers across the UK, with a growing export business. Real products, several distinct brands, and a hundred years of story to work with.
The role
Reporting to the Marketing Director, you will lead our in-house team and own delivery of the marketing plan across all divisions.
You will line-manage our Graphic Designer and Digital Marketer, turning agreed commercial priorities into campaigns and making sure they land. Alongside that, two areas are yours to build: a genuine digital strategy covering SEO, AI search visibility and website optimisation, and creative leadership across our campaigns and social channels.
This is a hands-on role. You will direct the team, and you will also produce work yourself.
What you will own
- Multi-channel campaigns across email, social, web, print and trade media
- Our digital strategy, including SEO, content planning and paid performance
- Growth in trade enquiries and stockist leads
- Development of a small, capable team
- Pre-show marketing for our trade show programme
- Brand consistency across every division, including the annual catalogue
What we are looking for
- Five or more years in marketing, with a strong digital focus
- Real SEO and website optimisation capability, not just familiarity
- A track record of delivering campaigns end to end
- Experience managing, mentoring or directing others
- Original ideas, and the drive to see them through
- Confident use of AI tools in day to day work
- Full driving licence
B2B or trade sector experience, Shopify, Adobe Creative Suite and trade show delivery are all useful, but none are essential.
The practical bits
Office based in Cradley Heath, 40 hours per week with a half day on Fridays. Company pension, additional leave, life insurance, sick pay, employee discount, health and wellbeing programme.
We are advertising at two levels. If your experience sits below Marketing Manager, we may appoint at Senior Marketing Executive, with title and salary set accordingly. Apply either way.
We are committed to being an equal opportunities employer.
Job Types: Full-time, Permanent
Pay: From £35,000.00 per year
Benefits:
- Additional leave
- Company events
- Company pension
- Employee discount
- Health & wellbeing programme
- Life insurance
- Referral programme
- Sick pay
Work Location: In person
