About the Opportunity
At Adducates, we believe that learning should bring joy.
Through our QUOKKA brand — quokka.com — we create educational puzzles, games, and developmental products that help children and adults build skills, curiosity, and creativity through play.
Our products are available in the United States, Canada, Europe, Australia, China, and Japan. In the United States, one of our children’s puzzles is purchased every 22 seconds, and over the past four years, the company has achieved an average annual growth rate of 72%.
We are now entering the next stage of our development and expanding the brand through retail channels across international markets. We are therefore looking for a Brand Manager who will be responsible for brand development, product positioning, and launching products in new offline channels and countries.
This role covers the full brand development cycle: from market analysis and identifying new opportunities to shaping product positioning, launching products, and scaling them further.
You will influence how the brand looks, what value it offers consumers, and how it grows through international retail channels.
Key Responsibilities
- Analyze markets, consumers, competitors, and trends to identify opportunities for brand development.
- Develop product positioning, value propositions, and key brand messages.
- Develop the SKU portfolio and participate in launching new product lines.
- Prepare packaging briefs and ensure that packaging aligns with the brand positioning.
- Coordinate product launches in offline retail across different markets together with the Sales, Product Development, Design, and Operations teams.
- Analyze launch results and make decisions regarding the further development and scaling of products.
What We Are Looking For
- At least 3 years of experience as a Brand Manager, Senior Brand Manager, Product Marketing Manager, or in a similar role.
- Hands-on experience launching and developing physical products through retail channels.
- Experience developing product positioning and working with packaging.
- Understanding of pricing, margins, and product economics.
- Experience managing SKUs or product lines.
- Strong analytical skills, independence, and a results-oriented mindset.
What We Offer
- A remote work format.
- Competitive compensation.
- The opportunity to influence the development of an international brand and its expansion into new retail channels.
- The opportunity to work with products that already have a strong online presence and proven demand in international markets.
- A high level of independence and direct influence on product and brand decisions.
- The opportunity to work in an international team where ideas quickly move into implementation.
About Adducates
Adducates creates products that combine learning, creativity, and play.
Through the QUOKKA brand, we develop educational puzzles, games, and activities that help children and adults learn through engaging experiences.
Our products are sold in the United States, Canada, Europe, Australia, China, and Japan. We continue to expand our presence in new countries and retail channels.
If you would like to develop an international brand, launch physical products in retail, and directly influence how QUOKKA grows in new markets, we would be happy to meet you.
Job Type: Full-time
Work Location: Remote
