Factory Pattern is an award-winning digital performance agency based in Cheltenham. We specialise in UX, conversion rate optimisation (CRO), web development and digital marketing, working predominantly with ecommerce and lead-generation businesses.
About the Role
We're looking for a mid-to-senior UX Designer to join our team. This is a hands-on UX role with a strong focus on conversion. It would suit someone whose UX practice is already user-centred and data-informed, and who wants to deliberately develop their skills in CRO and conversion-focused design.
You don't need to have had "CRO" in your job title. What's more important is that you're curious about how people use digital experiences, comfortable working with data and interested in whether the things you design actually work.
This isn't a CRO strategy role. Strategic direction and cross-channel priorities sit elsewhere within the team. Your role is hands-on: designing, testing, analysing and recommending.
What You'll Be Doing
- Leading UX activity across website, ecommerce and CRO projects
- Analysing customer journeys to identify friction and conversion opportunities
- Creating user journeys, wireframes and interactive prototypes in Figma
- Using analytics, heatmaps and session recordings to understand user behaviour
- Developing evidence-based CRO hypotheses and supporting A/B testing
- Turning successful experiments into permanent UX improvements
- Carrying out UX audits and presenting commercially focused recommendations
- Working directly with clients and collaborating with developers, designers and marketing specialists
What We're Looking For
- Strong commercial UX or digital product design experience
- An interest in CRO and conversion-focused design
- Experience designing ecommerce and/or lead-generation journeys
- Strong Figma skills and a portfolio showing UX thinking, not just visuals
- Experience using research or data to inform design decisions
- Confidence communicating directly with clients and stakeholders
Previous experience with CRO, experimentation or A/B testing would be a big advantage, but you don't need to be a CRO specialist. Previous agency experience is also a plus.
Useful to have: GA4, Hotjar or Microsoft Clarity, A/B testing platforms, Shopify, WordPress/WooCommerce, accessibility and inclusive design, front-end development principles, SEO/PPC exposure.
Why Join Factory Pattern?
- £40,000–£50,000 salary
- Hybrid working from our Cheltenham office
- Join an established, award-winning digital agency
- Hands-on experience with CRO and experimentation, with the opportunity to develop those skills
- Direct relationships with clients and exposure to wider digital strategy
- A collaborative, multidisciplinary agency environment
- See the measurable commercial impact of your work
If you're an experienced UX Designer who wants to go beyond wireframes and interfaces, and deliberately develop your skills in CRO and conversion-focused design, we'd love to hear from you.
Job Types: Full-time, Permanent
Pay: £39,000.00-£50,000.00 per year
Benefits:
- On-site parking
- Work from home
Work Location: Hybrid remote in Cheltenham GL50 3QJ
