We’re looking for a Head of Marketing to lead the marketing function across both sides of our business: Studio MinaLima (our creative and graphic design studio) and House of MinaLima (our retail arm) with flagship stores in London, Osaka and Edinburgh, and shop-in-shops with our partner WBD Retail and Tour in New York, Tokyo, Chicago and London. This is a senior leadership role overseeing brand, communications, product launches, book marketing, events, and retail marketing, with responsibility for building and leading a small internal team as well as external agencies to drive our digital performance.
About us:
Welcome to MinaLima! Founded in 2009 by Miraphora Mina and Eduardo Lima, the graphic designers who imagined and created the graphic universe of the Harry Potter™ film series for Warner Bros. Their partnership has flourished through all the subsequent films with their prop designs inspiring a range of their own merchandise products and art prints. This has enabled our Retail arm “The Art Printorium” to continue to expand and we are now a very successful small business with robust international growth plans.
Our values:
We strive to make a difference through our craft, to amaze clients and fans by creating the extraordinary, and to inspire others with our passion. We live by a set of values and behaviours which act as a compass for our people. Care, Curiosity and Consistency are at the centre of all we do.
Care: We nurture our people, our brand and our fans, creating a welcoming environment and magical experience at all levels.
Curiosity: We try new things, own our growth, and work with the courage to go beyond our comfort zones.
Consistency: We show up with the same commitment—to our craft and to our community—every day.
About the role:
Working closely with the Founders and Managing Director, you will drive the marketing strategy across both House of MinaLima and Studio MinaLima. You will bring an understanding of what marketing levers to pull across brand, communications, retail and digital and how to pull them to meet our growth ambitions.
You will lead a team of two direct reports, and will work closely with the Head of Merchandising, the Head of Product and the Senior Designer (Branding) to ensure marketing activity is aligned with commercial priorities and brand standards across every consumer touchpoint. You will also play a leading role in appointing and directing an external marketing agency that will drive our digital performance.
Responsibilities:
Strategy & Leadership
- Create and own an integrated marketing strategy spanning House of MinaLima/Studio MinaLima, driving growth, awareness, engagement and sales across both
- Set ambitious KPIs with the senior team, with a focus on conversion rate, e-commerce sales, website traffic from social/digital channels, and community growth
- Bring a strong understanding of data and analytics, translating insight into creative, effective marketing solutions and optimising current activity
Brand & Communications
- Own consistency of brand voice, positioning and standards across all consumer touchpoints, working closely with the Senior Designer (Branding)
- Lead communications strategy, including creating press materials, toolkits and content, working closely with external publicists
- Plan and lead marketing and communications for product launches and book releases
- Support the leadership team in raising their profile in the creative landscape
Retail Marketing
- Set and execute retail marketing strategy in line with business goals, partnering with the Head of Merchandising, Head of Product and, the Head of Visual Merchandising
- Own and lead 360° marketing campaigns across online and physical retail channels
Partnerships
- Build and manage relationships with external stakeholders and key clients
- Manage partnerships across the franchise and publishing network, leveraging moments for cross-promotion and audience growth
- Coordinate with international publishers, ensuring their activity meets brand guidelines
- Identify new opportunities for brand exposure
Events, Exhibitions & Pop-ups
- Plan, execute and promote fan events, book signings, store openings and other in-person activations
- Manage MinaLima’s presence at B2B events, including the Bologna Book Fair
Marketing Operations, Performance & Agency Management
- Own the marketing budget and resource planning across both areas of the business
- Lead the selection and appointment of an external marketing agency to drive digital performance, and manage that agency relationship on an ongoing basis
- Ensure marketing activity meets relevant industry standards and compliance requirements (e.g. GDPR)
- Evaluate and implement a suitable CRM system, ensuring marketing data is properly recorded and reported to evaluate ROI
- Report performance, learnings and recommendations to the leadership team
- Initiate corrective action where key metrics are not being met
Team Leadership
- Provide day-to-day management and development of two direct reports, overseeing the creation of marketing materials
- Lead and nurture the team using our core competencies and performance framework
- Work collaboratively with stakeholders across Studio, Retail, Merchandising and Product to deliver an aligned marketing plan
Requirements:
- Proven experience leading a marketing function, ideally spanning both brand/communications and retail/commercial marketing
- Experience in publishing, arts, entertainment or another creative industry
- Strong track record across the full marketing mix (CRM, paid media, social, partnerships and events) delivering impactful campaigns and results
- Experience managing and directing external agencies, particularly for digital performance
- Knowledgeable in marketing strategy, planning and day-to-day campaign delivery, with a sound understanding of data and analytics
- Experience managing and developing a team
- Confident and articulate; able to listen, communicate with and present to people at all levels of the organisation, including founders and senior leadership
- An innovative, high-level strategic thinker who is also comfortable in the detail
- Flexible, adaptable and collaborative; able to build a point of view and bring people along with you
- Pro-active with a strong sense of self-motivation
Due to a high volume of applications, we will only contact you if you have been successful.
Pay: £50,000.00-£75,000.00 per year
Benefits:
- Company pension
- Employee discount
- Enhanced paternity leave
- Health & wellbeing programme
- Sick pay
- Store discount
Ability to commute/relocate:
- London W1F 8WQ: reliably commute or plan to relocate before starting work (required)
Work authorisation:
- United Kingdom (required)
Work Location: Hybrid remote in London W1F 8WQ
