About Seraphine
Redefining maternity wear for a new generation, Seraphine’s collections are intelligently designed and developed in London to help women maintain their sense of self – and style –through pregnancy. Inspired by the fashion landscape, these trend- led pieces are full of hidden details that allow the fit to cleverly adapt to the changing needs of pregnancy and breastfeeding – always working with a woman's body, rather than against it.
Role Purpose
To maximise the profitability of the department by leading a team, working with the Buyer and suppliers to strategically plan, build, and trade commercial product ranges. The role ensures the business plan is achieved by having the right product, in the right place, at the right time, and in the right quantities.
Role Responsibilities
Strategy & Planning
- Develop and execute the department strategy with your Buyer/Designer to maximise profit, by understanding customer needs and utilising strong knowledge of competitor product, pricing, and trading activity
- Formulate and propose planning parameters by analysing past and proposed season ranges, considering the impact of sales contribution by channel
- Manage and control the Critical Path for each phase with your Buyer, ensuring deadlines are met and proactively communicating any impact on launch position and actions taken
- Ensure range balance by working with your Buyer, Designer, and Technologist, optimising the use of trials and stock buys, and ensuring commerciality to the brand
Appraise and develop suppliers in conjunction with the Buyer to maintain a strong supply base
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Trading & Forecasting
- Actively trade the department by continually reviewing performance and potentialising emerging trends to maximise profit and minimise risk
- Manage weekly/monthly forecasts (WSSI), clearly communicating changes/impact on stock position, and controlling intake with the Buying and Technical teams to achieve optimum stock levels and minimise markdown
- Control the intake margin to achieve plan, ensuring all orders are entered accurately and authorised promptly according to the Critical Path
- Oversee the execution of markdowns and promotions within agreed parameters, accurately forecasting the effect on sales, stocks, and profit
Monitor and analyse KPI’s including returns rates and attribute analysis (sizing, price, colour), making recommendations to adjust future buys where necessary
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Leadership & Collaboration
- Manage and develop the team, including delegating tasks, prioritising workflow, and conducting regular performance appraisals against competencies
- Manage internal and external relationships to develop partnerships, actively contributing to the development of junior members within the function
- Work with cross-functional teams (e.g., Supply Chain, Site Optimisation, Retail Operations) to identify opportunities to maximise profit
Suggest, pilot, and optimise AI-driven processes to improve or solve specific commercial friction points
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Technical Requirements
- Extensive experience across multiple fashion categories
- Proven experience managing and developing a team
- Experience working directly with senior leadership, possesses excellent interpersonal and communication skills to build strong relationships across the business
- Ability to stay calm under pressure and motivate the team through challenging periods of change
- Shows innovation by challenging existing processes and practices to drive the business forward
- Strong knowledge of the competition’s product offer, pricing strategy and trading activity
Founded in 2008, Lipsy started as one brand with a big dream. Today, we’ve grown into three dynamic London-based fashion brands, each with their own distinct style and story.
Our Lipsy customer is a leading lady; a woman who never says no to a touch of glamour - and why would she, when the world is her catwalk. Love & Roses is for the woman who isn’t afraid to push boundaries, she’ll set her own trend, with unique styles, playful prints and fabulous fabrics at her core. Friends Like These is for the go-getter - she’s strong, feminine and always on the move, so we offer her a gorgeous wardrobe line-up she can bank on every time.
But it’s not just about fashion - we’re just as passionate about our people. With a supportive and collaborative culture at our core, we’re proud of the work we do and the team behind it. It’s an exciting time to be part of our journey as we continue to evolve and create something truly special together.
