The Fares, Ticketing & Retail team are transforming how passengers buy and use rail
Britain's railways must deliver for passengers now and in the future. That's why the government and the rail industry are delivering a programme of reforms to make rail easier to buy and use:
- Easier to understand, better value fares - Straightforward ticket choices and fair, consistent prices, including more lower fares.
- Confidence you have the right ticket - Simple to understand the ticket you need and better protection for honest passengers through industry-wide action to tackle fare dodging and fraud
- Easier ways to buy tickets - A high quality GBR website and app selling and serving passengers' rail journeys, alongside independent retailers.
- Rail integrated with other public transport in major urban areas - Tap-in tap-out expanded to Greater Manchester, the West Midlands and more of the South East, with new mobile payment trials testing future innovation.
- Better, more accessible retail experience - More support for passengers including those who rely on paper tickets or cash, or who need extra assistance.
We're not waiting. As we become Great British Railways, a programme of reform is already making rail easier to buy and use, helping rebuild trust in rail and encouraging more people to travel by train.
The Fares, Ticketing and Retail team are looking for a Communications and Engagement Lead to support the delivery of GBR Online Retail, a new website and app designed to transform how rail passengers plan, book and manage their journeys. In this role, you will develop and deliver effective communications and engagement strategies that inform, influence and engage key audiences, ensuring stakeholders remain informed and connected throughout the programme. Working closely with colleagues across the organisation, you will lead integrated communications activity that supports programme delivery while aligning with the wider objectives of the Fares, Ticketing and Retail (FTR) Programme. This is an exciting opportunity to contribute to a major digital transformation initiative set to improve the rail experience for passengers across Great Britain.
Essential
- Educated to degree level or a professional communications qualification (eg IoIC, CIPR, PRCA) or demonstrable equivalent experience
- Substantial experience in corporate communications and stakeholder engagement
- Ability to communicate clearly and credibly in writing and verbally, including drafting high-quality communications materials and delivering messages to a diverse group of stakeholders
- The experience and personal credibility to work effectively with senior managers
- Ability to influence internal and external stakeholders through credible advice, clear recommendations and well-judged communications. Proven ability to grasp, understand and promote complex and sensitive issues in a persuasive and sensible way
- Ability to develop and maintain a wide network of stakeholder contacts
- Evidence of good planning and financial skills, with the ability to deliver projects and activities on time and within budget
Desirable
- Experience of directing and managing agency support
- Relevant professional qualifications
- Evidence of continuing professional development
This role is available on permanent contract or secondment for 12 months.
We're an inclusive employer of choice and welcome applications from everyone. For this specific role, there is an expectation to be able to come to our London or Derby Offices for a minimum of three days per week. We encourage people to work flexibly and we're open to hybrid working! We'll also try our best to adapt the recruitment process and offer a reasonable alternative to help support people with disabilities.
If you're working within the rail industry and considering applying via a Secondment, we encourage you to have a conversation with your line manager early in the process to support a potential secondment into Network Rail and where successful to support your release.
