Lucky Growth Partners is a UK performance marketing and lead generation business. We own and operate our own brands, primarily in the B2B space, and we drive the traffic ourselves through paid media.
No clients, no pitching. We spend our own money and we live with the result. We can scale up or down as much as we need, at any time.
Paid media is the engine that everything else runs on.
This role exists for a senior lead generation buyer who will personally own every Meta and Google account we run and take daily spend significantly higher while holding cost per qualified lead.
THE ROLE
You will own all of our paid media. Not a slice of it. Every ad account, every day, from creative through to the completed form. You'll run Meta and Google end to end with budget and data already in place, and you'll be directly accountable for scaling spend while the CPA holds.
This is lead generation, not ecommerce. That's the single biggest reason people won't be a fit, so please make sure you have relevant experience before reading on.
WHAT YOU'LL DO
- Account Ownership
- Own every ad account we run. You know the position of each one, each day, without being asked.
- Scale daily spend significantly while holding cost per qualified lead.
- Run Meta and Google end to end: search, Performance Max, YouTube where relevant.
- Creative and Testing
- Own the testing framework across creative, audience, offer, hook and landing page.
- Write the briefs and scripts yourself rather than waiting on a creative team.
- Produce high-converting ads, not just manage the budget behind someone else's.
- Measurement
- Connect campaigns to CRM and offline conversion outcomes.
- Drive qualified-lead CPA and customer acquisition cost down over time, with evidence.
- Use AI tools hands-on in the advertising workflow: Veo, Nano Banana, GPT and similar.
WHO YOU ARE
A senior lead generation buyer with Meta and Google experience who has personally run £50,000+ a month on a single account, sustained. Not a short scaling burst.
- Direct-response lead generation background. Not ecommerce.
- Google alongside Meta. Not a single-platform specialist.
- 3+ years hands-on at a high level, with time in Ads Manager in the last 12 months.
- A track record of making high-converting ads rather than only managing the budget behind them.
- Able to show you've improved qualified-lead CPA and customer acquisition cost.
- Comfortable connecting campaigns to CRM and offline conversions.
- Hands-on with AI tools in the ad workflow.
Able to provide references from a founder, CMO or growth director who can validate actual results.
Agency background is welcome. If you've run this level of spend for clients, you've run it.
YOU'LL THRIVE HERE IF
You want to own a function outright rather than inherit someone else's process
You'd rather test an idea today than wait for a production cycle
You're comfortable being the person whose name is on the CPA
You think in hooks, offers and landing pages, not just audience splits
You like decisions made in hours, not committee cycles
YOU'LL STRUGGLE HERE IF
Your experience is ecommerce, not lead generation
You've managed budget but never made the ads
You've only ever worked one platform
You need a creative team to write the brief before you can move
You're uncomfortable with direct accountability to the number
PAY & COMPENSATION (BASIC + PERFORMANCE!)
£40,000 to £50,000 basic depending on experience, plus performance-based earnings on top tied to the numbers you own.
We would rather pay properly for one person who moves the needle than fill two seats cheaply. A flat salary would cap that, so we don't use one and are open to discussion on this.
Why Join Lucky Growth Partners
- Fully remote, open globally
- A custom-built in-house AI content studio, so you're not waiting on production to test an idea
- Decisions made in hours, not committee cycles
- A function you own outright rather than someone else's process to inherit
- Budget and data already in place. No clients, no pitching.
- Health insurance
How to Apply
Apply with your CV here on Indeed or send it to [email protected]
Job Types: Full-time, Permanent
Pay: £40,000.00-£50,000.00 per year
Benefits:
- Gym membership
- Private medical insurance
Experience:
- Lead Generation with Paid Ads: 1 year (required)
Work Location: Remote
