Job Overview
We are seeking a dynamic and strategic Marketing Manager to lead our marketing initiatives and drive brand growth. The successful candidate will be responsible for developing and executing comprehensive marketing strategies that enhance our market presence, engage target audiences, and support business objectives. This role offers an exciting opportunity to utilise your expertise in digital marketing, market research, and brand management within a collaborative environment. The position is paid and suitable for candidates with a passion for innovative marketing solutions and a strong understanding of current industry trends.
Responsibilities
- Develop, implement, and oversee integrated marketing campaigns across multiple channels, including digital, print, and social media platforms.
- Manage social media accounts to increase engagement, brand awareness, and follower growth through creative content and strategic planning.
- Conduct market research to identify emerging trends, customer needs, and competitive positioning to inform marketing strategies.
- Coordinate product management activities, including product launches, positioning, and lifecycle management.
- Lead branding initiatives to ensure consistent messaging and visual identity across all marketing materials.
- Build and maintain relationships with media outlets, industry partners, and stakeholders through effective public relations strategies.
- Analyse campaign performance metrics using analysis skills to optimise ongoing efforts and report on ROI.
- Utilise Adobe Creative Suite tools to create compelling visual content for various marketing channels.
- Drive B2B marketing efforts by developing targeted outreach programmes to attract corporate clients.
Skills
- Proven experience in social media management with the ability to craft engaging content tailored to different platforms.
- Strong product management skills with an understanding of lifecycle strategies.
- Expertise in branding principles to maintain a cohesive brand image across all communications.
- Comprehensive knowledge of marketing principles with a focus on digital channels.
- Excellent analysis skills for interpreting data and deriving actionable insights from campaign performance metrics.
- Proficiency in conducting market research to identify opportunities and threats within the industry landscape.
- Effective public relations skills to foster positive relationships with media outlets and industry influencers.
- Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for content creation.
- Experience in B2B marketing strategies aimed at corporate audiences.
This role is ideal for a proactive individual eager to lead innovative marketing initiatives within a vibrant organisation. Candidates should demonstrate strong organisational abilities, strategic thinking, and a passion for driving brand success through creative and data-driven approaches.
Pay: £12.80-£16.00 per hour
Work Location: In person
