Job Title: Event Sales Executive
Reporting to: Event Marketing Manager
Location: London, EC1A 4HY
Type: Permanent / Full-time
Work Timings: 09:00 to 1700
Salary: £25,000 to £35,000
Note: The salary range may be flexible depending on the candidate’s experience and suitability.
Mode: Hybrid
About the Firm
Our client is a growing and commercially driven organisation delivering impactful events and business solutions across a diverse client base.
The firm is looking for an ambitious and proactive Event Sales Executive to support commercial growth by generating leads, building strong client relationships and driving event sales revenue.
This is an exciting opportunity for a motivated sales professional who thrives in a fast-paced environment and is looking to grow within a collaborative and ambitious business.
The Event Sales Executive will play a key role in driving new business opportunities and managing the full sales cycle from lead generation through to conversion.
The successful candidate will be responsible for building and maintaining a strong commercial pipeline, developing client relationships and contributing to revenue growth through event sales and partnerships.
The role requires a confident communicator with strong commercial awareness, excellent relationship-building skills and the ability to manage multiple priorities effectively.
- Generate high-quality leads through proactive outreach, networking, referrals and digital channels
- Build, manage and maintain a strong commercial sales pipeline
- Identify and convert new business opportunities aligned with revenue targets
- Manage enquiries from initial discovery through to proposal development, follow-up and closing deals
- Deliver engaging and persuasive sales presentations and pitches
- Consistently achieve and exceed sales targets and KPIs
- Build and maintain long-term client relationships to encourage repeat business
- Identify upselling and cross-selling opportunities across the wider business
- Develop and manage supplier partnerships including venues, AV suppliers, caterers and production partners
- Support collaborative bids, sponsorship opportunities and joint ventures where required
- Maintain accurate CRM records and ensure all pipeline activity is updated regularly
- Track sales performance and provide regular reports to management
- Recommend improvements to sales processes and workflows to improve efficiency and productivity
- Work closely with the event production team to ensure smooth project handovers and excellent event delivery
- Collaborate with marketing teams on campaigns, promotional activity and lead generation initiatives
- Contribute positively to a commercially focused and collaborative team culture
- Provide support across wider business development activities when required
- Minimum of 2 years’ experience in event sales, marketing sales or agency sales
- Proven track record of achieving and delivering commercial revenue targets
- Strong negotiation and relationship management skills
- Experience managing sales pipelines and using CRM systems
- Ability to create compelling proposals and confidently close deals
- Excellent communication, presentation and interpersonal skills
- Strong organisational and time management abilities
- Ability to work independently and manage multiple priorities effectively
- Experience within sponsorship sales
- Knowledge of public sector procurement and tender processes
- Experience using Salesforce or similar CRM platforms
- Previous experience within a start-up or high-growth business environment
- Existing network within the events and supplier industry
- Commercially focused and target driven
- Resilient, proactive and self-motivated
- Confident and credible when engaging with senior stakeholders
- Collaborative team player with a positive attitude
- Detail-oriented with strong administrative skills
- Adaptable and eager to learn and develop professionally
- Competitive commission structure on new and repeat business
- Performance-related bonus scheme
- Hybrid working arrangement
- 25 days annual leave plus bank holidays
- Additional benefits package provided by the firm
- Opportunity for career growth within a growing business
- Standard working hours are Monday to Friday, 09:00 – 17:00
- Flexibility may be required during busy event periods and event delivery times
- The firm is committed to equal opportunities and welcomes applications from all suitably qualified candidates
Step Ahead is acting as an Employment Agency. Step Ahead is committed to preventing discrimination in its recruitment practices by stimulating genuine equality of opportunity.
This means that everyone is treated solely on the basis of competence and merit, regardless of age, gender, marital status, sexuality, ethnicity, racial, religious or disability considerations, and we welcome applications from all sectors of the community.
