Role Purpose
Lead the strategy, development, and performance of a ~$10M B2B e-commerce channel. Drive double-digit annual growth through platform optimization, data-driven insights, and strong cross-functional collaboration. Own the end-to-end customer experience and continuous improvement of digital engagement and conversion.
Key Responsibilities
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Lead development and execution of e-commerce growth strategies to achieve double-digit revenue growth
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Own the e-commerce platform roadmap, prioritizing features based on customer VOC, business value, and technical feasibility
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Partner with marketing, product management, and commercial teams to align growth initiatives and execution
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Manage relationships with external development vendors and solution partners
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Establish governance and reporting frameworks, including GA4 analytics and KPI tracking
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Improve customer experience using VOC insights, surveys, A/B testing, and engagement metrics
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Collaborate with marketing to increase traffic and conversion through SEO, UI/UX optimization, and campaigns
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Oversee product catalog management, including taxonomy, attributes, imagery, and supporting documentation
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Ensure accuracy and consistency of product and marketing content across the platform
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Drive day-to-day platform operations, including technical issue resolution and content updates
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Monitor market trends, competitor strategies, and emerging technologies to inform innovation
Critical Skills & Qualifications
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Strong analytical capability with a data-driven approach to decision-making
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Proven ownership and accountability for delivering measurable growth outcomes
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Experience managing modern B2B e-commerce platforms (Salesforce preferred)
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Solid understanding of website UI/UX principles and conversion optimization
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Experience with digital marketing fundamentals including SEO and campaign execution
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Strong communication and interpersonal skills with ability to influence stakeholders
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Experience working cross-functionally with marketing, product, and commercial teams
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Proficiency with analytics tools (e.g., GA4) and KPI reporting
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Experience managing external vendors and technical partners
Preferred
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Experience with product management or strategic marketing
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Background in pharmaceutical, life sciences, or analytical instrumentation industries
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Experience executing A/B testing and customer feedback programs
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Familiarity with marketing automation or personalization tools
Experience & Education
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Years of experience: 5+ years managing an online B2B store
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Education / equivalent experience: Bachelor’s degree in Business, Marketing, Digital, or related field, or equivalent practical experience
