Marketing Executive
Location: Unit 2 Cranby Street, Birmingham, B8 1JU
Job Type: Full-time (On-site)
Salary: Up to £35,000 per annum (depending on experience)
About Pound Fabrics
Pound Fabrics is one of the UK's leading online fabric retailers, serving thousands of customers every week through our website and online marketplaces. As a growing family-run business, we're committed to innovation, continuous improvement and delivering an exceptional customer experience.
We're looking for an experienced Marketing Executive to take complete ownership of our organic marketing and digital presence. This isn't a role for someone who simply posts on social media—we're looking for someone who can grow our brand, increase traffic and sales, and continually identify new opportunities to improve our marketing performance.
If you're creative, commercially minded, proactive and enjoy taking ownership, we'd love to hear from you.
The Role
As our Marketing Executive, you'll take complete ownership of Pound Fabrics' organic marketing and digital presence.
Your objective is simple: build a recognisable and engaging brand, increase organic traffic, drive website traffic, grow sales and continually improve our digital presence.
You'll have full responsibility for our organic social media, email marketing, website content, online communities and digital marketing activities. We're looking for someone who doesn't just create content—they continually improve our marketing, identify opportunities, solve problems independently and deliver measurable commercial results.
This is a role for someone with an ownership mentality. We expect you to proactively identify opportunities, implement improvements without waiting for instructions and continually optimise every aspect of our marketing. Leadership should only need to review performance, discuss strategy and support major decisions—not manage the day-to-day marketing activities.
Key Responsibilities
- Take complete ownership of Pound Fabrics' organic marketing strategy.
- Plan, create and schedule engaging content across Instagram, Facebook, TikTok, Pinterest and other relevant social media platforms.
- Produce high-quality graphics, promotional banners and marketing materials.
- Photograph and film fabrics, customer projects, tutorials, behind-the-scenes content and promotional material.
- Create engaging short-form videos using AI tools and modern editing software.
- Write compelling captions and optimise content for maximum reach, engagement and conversions.
- Create and manage email marketing campaigns, newsletters and promotional emails.
- Manage and grow our Facebook groups and online sewing community.
- Respond to comments and messages, building an engaged and loyal customer community.
- Source and encourage user-generated content from customers and creators.
- Build relationships with influencers and content creators to increase brand awareness organically.
- Coordinate with the buying team to promote new arrivals, seasonal collections and promotional campaigns.
- Regularly update the website with banners, promotions, landing pages, product imagery and marketing content.
- Continually review the website to ensure it provides an excellent customer experience and remains visually engaging and conversion-focused.
- Plan, execute and analyse A/B testing across website pages, landing pages, banners, calls-to-action and marketing campaigns to continually improve conversion rates and sales.
- Monitor competitors, industry trends, AI tools and emerging technologies, implementing new ideas where appropriate.
- Analyse website, email and social media performance, producing regular reports with actionable recommendations.
- Utilise AI tools and automation to improve productivity, content creation and marketing performance.
- Proactively identify and implement new opportunities to increase website traffic, customer engagement, brand awareness, conversion rates and revenue.
- Work collaboratively with other departments to ensure marketing supports business objectives.
- Take ownership of the overall digital marketing strategy, continually improving performance without requiring day-to-day supervision.
What We're Looking ForEssential
- Proven experience in a marketing role with a strong portfolio of previous work.
- Excellent graphic design skills (essential).
- Strong experience creating engaging content across multiple social media platforms.
- Experience using Canva, Adobe Creative Suite or similar design software.
- Experience producing high-quality photography and short-form video content.
- Experience managing email marketing campaigns.
- Confident using AI tools such as ChatGPT and other AI content creation software.
- Excellent written and spoken English.
- Strong commercial awareness with an understanding of e-commerce.
- Excellent organisational and project management skills.
- Strong attention to detail.
- Highly proactive, self-motivated and able to work independently.
- A genuine ownership mentality with the ability to identify opportunities and implement improvements without requiring constant supervision.
Desirable
- Shopify experience.
- Experience within an e-commerce or retail business.
- Knowledge of Meta Business Suite, Pinterest and TikTok analytics.
- Experience using Google Analytics or similar reporting platforms.
- Experience working with influencers and online communities.
What Success Looks Like
- Consistent growth in followers and engaged audiences across all platforms.
- Increased organic traffic to the Pound Fabrics website.
- Increased contribution of organic marketing to overall revenue.
- High-quality, engaging content published consistently across all platforms.
- A thriving online sewing community with increased customer engagement.
- More customer-generated content and successful influencer collaborations.
- Continual improvement in website conversion rates through testing and optimisation.
- Strong email marketing performance with increased engagement, traffic and sales.
- Proactive implementation of new ideas, AI tools and marketing strategies that continually improve business performance.
- A marketing function that operates independently with minimal day-to-day involvement from the leadership team.
Why Join Pound Fabrics?
At Pound Fabrics, we believe talented people should have the freedom to make a genuine impact. This is an opportunity to take ownership of the company's marketing, implement your own ideas and play a key role in the continued growth of one of the UK's leading online fabric retailers.
What We Offer
- Salary of up to £35,000 per annum, depending on experience.
- Annual performance-based bonus.
- Career progression opportunities.
- A supportive family business culture.
- Regular performance reviews.
- Free on-site parking.
- The opportunity to take ownership of the company's marketing and make a measurable impact on business growth.
Working Hours
Monday – Friday
9:30am – 5:30pm (On-site)
Pay: £27,000.00-£35,000.00 per year
Work Location: In person
