Senior Marketing Manager

HSO Group B.V.
Manchester

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Job details

Qualifications

Azure
Sales
Analysis skills
Canva
Organisational skills
Adobe InDesign
Google Analytics
B2B marketing
Communication skills
Marketing

Full job description

Senior Marketing Manager

About HSO

HSO is a business transformation partner with deep industry expertise and global reach. We help organisations unlock the full value of the Microsoft Cloud by combining Azure, Data, AI, Copilot, Security, and Business Applications to deliver intelligent, scalable digital platforms.

Founded in 1987, HSO has more than 2,500 professionals across Europe, North America, and Asia and is a member of Microsoft's Inner Circle representing the top one percent of partners worldwide.

HSO's market credibility is reinforced by independent analyst recognition. In The Forrester Wave: Microsoft Business Application Services Q1 2026, HSO was recognised as a Strong Performer and positioned among the largest global systems integrators in the market, reflecting our enterprise delivery capability, industry solutions, and deep Microsoft expertise.

While this recognition highlights our heritage in transformation programmes, HSO's strategic focus is centred on intelligent cloud platforms, strong data foundations, and next generation AI. Our innovation roadmap is evolving from Copilot enabled productivity to agentic AI solutions supported by dedicated AI innovation capabilities and joint initiatives with Microsoft.

This positions HSO as a partner not only for digital transformation but for building more intelligent, automated, and data driven organisations.

Why join HSO?

At HSO, our people are at the centre of everything we do. We foster a culture built on collaboration, innovation, and continuous learning.

You'll be joining a team that:

Works at the forefront of AI, automation, and cloud transformation
Invests in training, certifications, and career development
Encourages flexibility, wellbeing, and work-life balance
Delivers impactful, enterprise-scale programmes

The Role

As a Marketing Campaigns Manager, you will drive demand generation and brand positioning across HSO's core solution areas, including business applications, cloud, data, and AI.

This role is industry-agnostic and focuses on building and executing integrated marketing campaigns aligned to solution offerings and go-to-market priorities, rather than specific vertical sectors.

You will work closely with Sales, Delivery, and Global Marketing teams to create campaigns that generate pipeline, strengthen brand presence, and support revenue growth.

What you'll be doing

Develop and execute integrated, multi-channel marketing campaigns to drive pipeline growth
Align campaign strategy with HSO's solution portfolio and Microsoft priorities
Collaborate with Group Marketing to localise and activate global campaigns
Define audience segmentation, buyer personas, and messaging frameworks
Position HSO as a thought leader in Microsoft technologies, including cloud, data, and AI
Plan and deliver digital campaigns, webinars, and events
Partner with Sales to support opportunity generation and progression
Develop high-quality content including case studies, blogs, whitepapers, and sales assets
Manage external agencies and partners where required
Oversee campaign budgets and optimise ROI across channels
Track, measure, and report on campaign performance and pipeline impact
Leverage CRM and marketing automation tools (e.g. Dynamics 365)
Continuously optimise campaigns using data, insights, and emerging marketing technologies (including AI-driven tools)

What we're looking for

Essential

8+ years of B2B marketing experience within technology or professional services
Proven track record in delivering demand generation and pipeline growth campaigns
Strong experience in digital marketing and multi-channel campaign execution
Experience with CRM and marketing automation platforms (e.g. Dynamics 365)
Ability to work cross-functionally with Sales and technical stakeholders
Strong communication, planning, and organisational skills
Data-driven mindset with experience measuring marketing performance

Desirable

Experience with Account-Based Marketing (ABM)
Familiarity with Microsoft technologies (Dynamics 365, Azure, Power Platform)
Experience working within a Microsoft Partner or consultancy environment
Knowledge of tools such as Google Analytics, SEMrush, Canva, Adobe InDesign
Experience creating multimedia or video content

Key competencies

Commercially focused and results-driven
Creative and strategic thinker
Strong analytical and problem-solving skills
Ability to manage multiple campaigns simultaneously
Collaborative and stakeholder-focused
Adaptable in a fast-paced environment

Location

Hybrid working with travel as required

Benefits

HSO offers a competitive salary, bonus, and benefits package, along with:

Continuous learning and development
Access to certifications and training
Career progression within a global organisation
Flexible working environment
Supportive and collaborative culture

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