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The UK, Ireland & Benelux Hotels Lead is a senior leadership position responsible for driving commercial growth, client relationship excellence, and technical quality across these markets. Reporting to the Head of EMEA Hotels, the role translates EMEA strategy into local execution and serves as the definitive Hotels sector authority in the region.
The role builds and manages strategic client relationships across the full institutional hotel market, including funds, REITs, insurance companies, lenders, operators, etc., while leading business development, providing senior technical oversight, and developing a high-performing team. It carries clear accountability for revenue targets, client retention, and market profile.
As the most senior Hotels professional in the UK, the role also acts as a point of reference for the Hotels colleagues based in the covered countries, setting the standard for technical excellence, providing guidance and mentoring across seniority levels, and embodying the “one JLL” culture within the local market.
Sector Strategy & Commercial Performance
Own accountability for the UK, Ireland & Benelux revenue target, new client acquisition, and pipeline health; take corrective action promptly where performance deviates.
Provide monthly reporting to the Head of EMEA Hotels covering revenue, pipeline, client retention, and talent development.
Client Relationship Management & Business Development
Own strategic relationships for key institutional clients (funds, REITs, insurance companies, pension funds, lenders, operators, etc.), serving as senior sponsor for Tier 1 and Tier 2 accounts.
Lead business development targeting institutional investors, debt providers, developers, and capital markets participants active in the region; target win rates above 70% of competitive pitches entered.
Team Leadership & Talent Development
Lead, develop, and inspire in-country Hotels Directors and Senior Valuers, providing strategic direction, performance coaching, and career development support.
Act as a role model and informal leader for all Hotels professionals based in the covered region, accessible for guidance, mentoring, and technical stewardship across the broader local team, regardless of direct reporting line.
Technical Oversight & Quality Governance
Serve as the senior technical authority for the region, providing expert judgment on complex or high-profile valuations, including large institutional portfolios, flagship hotels, development appraisals, and loan security instructions among others.
Market Intelligence & Thought Leadership
Maintain authoritative knowledge of hotel transaction activity, investment volumes, trading performance, brand and operator dynamics, and capital market conditions across the region.
Disseminate market evidence, trading data, and sector insights to the team and, where relevant, the broader EMEA Hotels platform.
Deep, current knowledge of the UK and European Hotels investment market — trading dynamics, operator models, income methodologies, and capital flows. Able to synthesise complex data into clear, actionable client advice and anticipate market shifts ahead of the competitive curve.
Commercial Drive & Business Development
Sustained pursuit of growth across the full institutional Hotels market. Builds long-term client relationships that generate recurring revenue and mandate loyalty; leads complex, multi-service pitches requiring cross-functional JLL collaboration.
Authoritative guidance on complex Hotels valuations — operator-based approaches, development appraisals, portfolio loan security, and trading projections. Champions RICS compliance and drives best-practice adoption in line with EMEA technical frameworks.
Inspires and develops high-performing Directors through meaningful coaching and clear expectations. Creates a team culture balancing commercial ambition with technical rigour; addresses performance issues directly while maintaining a long-term development orientation.
Collaboration & Influence
Partners effectively across VRA, Hotels Transactions, and Capital Markets. Navigates a complex matrix organisation with diplomacy, influences through sector expertise and data-driven insight, and actively contributes to the broader EMEA Hotels platform.
Qualifications & Experience
Proven experience across the full range of institutional hotel assets: full service, luxury, lifestyle, branded, extended stay, and development. Ireland and Benelux experience is valuable.
Established network within the UK and European institutional Hotels investment community: funds, REITs, insurance companies, debt providers, hotel operators, etc..
Expert command of Hotels valuation methodologies — operator-based income approaches, trading projections, EBITDA analysis, and development appraisals.
Leadership & Personal Qualities
Location:
On-site –London, GBR
If this job description resonates with you, we encourage you to apply even if you don’t meet all of the requirements. We’re interested in getting to know you and what you bring to the table!
At JLL, we harness the power of artificial intelligence (AI) to efficiently accelerate meaningful connections between candidates and opportunities. Using AI capabilities, we analyze your application for relevant skills, experiences, and qualifications to generate valuable insights about how your unique profile aligns with the specific requirements of the role you're pursuing.
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