Job Introduction
This role will focus on supporting the Head of PR & Social to shape and implement the social media strategy for Selfridges, collaborating with multiple teams to deliver best-in-class owned social content across all platforms, representing the world’s most imaginative store. As the social media expert within the business, you will lead day-to-day channel strategy and execution while managing and developing the Social Media Coordinator.
This is a strategic and fast-paced role requiring exceptional communication, stakeholder management and organisational skills, with the ability to balance multiple priorities and deadlines simultaneously.
As a Social Media Manager, you will:
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Alongside the Head of PR & Social, develop and lead a forward-thinking social media strategy that positions Selfridges as the brand reinventing retail.
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Be an expert in best practice across social channels including Instagram and TikTok, with your finger on the pulse for all things social – from platform trends, creators and digital culture.
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Lead and inspire the Social Media Coordinator, empowering their development and ownership while fostering growth and creative ambition.
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Sustain and evolve Instagram as a leading brand channel, delivering high-performing content that balances cultural relevance, creative storytelling and commercial priorities.
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Establish TikTok as a priority growth platform through a test-and-learn approach to platform-native storytelling, creator collaborations and trend participation.
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Manage the social calendar across all platforms, liaising with stakeholders across the business to deliver integrated and aligned 360 customer communication
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Manage and implement campaigns cross-functionally while ensuring a social-first approach to all activations and marketing moments.
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Use insights, reporting and performance analysis to refine creative formats, talent partnerships and identify opportunities to drive engagement, reach and make headlines with performance-led thinking to inform content planning.
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Manage reporting across key business categories to increase visibility of social performance and demonstrate the impact of social activity across the wider business.
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Deliver impactful social amplification for priority campaigns, cultural moments, brand activations and experiences.
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Ensure social thinking is embedded early in campaign development and aligned with PR, Brand Marketing and Creative teams to maximise impact and performance.
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Work closely with Brand Voice, Creative and Photo Studio teams to ensure consistency in tone of voice, visual identity and creative standards across owned social channels.
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Manage external relationships to optimise opportunities with platform, creator and brand partners.
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Support our City Flagship stores to ensure localisation of key messaging that wins hearts, moves heels and builds fame nationally.
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Lead community engagement across owned social channels to foster community, working closely with the Customer Service team.
A bit about you
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Experience managing social platforms across international markets and using social listening and analytics tools.
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Proven experience developing and delivering social-first strategies for culturally relevant brands in a fast-paced environment.
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Strong understanding of platform-native storytelling, creator partnerships and emerging social trends.
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Experience leading, mentoring and inspiring a team while managing multiple priorities and deadlines.
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Proven track record delivering impactful social campaigns that balance brand storytelling with commercial objectives.
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Exceptional communication and stakeholder management skills, with confidence working cross-functionally across multiple departments and senior stakeholders.
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Experience representing and championing the social agenda within a wider marketing organisation.
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Strong analytical mindset with the ability to translate performance insights into actionable recommendations and content optimisation.
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Confident providing creative direction and constructive feedback to improve the quality and effectiveness of social output.
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Comfortable working under pressure in a fast-paced environment with competing deadlines and evolving priorities.
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Positive, proactive and solutions-oriented, with the ability to navigate ambiguity and work autonomously when required.
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Passionate about social media, digital culture and innovation, with a deep understanding of platform developments and audience behaviours.
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Strong organisational and time management skills.
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Previous e-commerce and retail experience preferable.
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Paid social media experience not essential but a bonus
