Vacancy Name
Director of Strategic Development - EMEA
Job Title
Director of Strategic Development - EMEA
Work Location City
London
About Solifi
Solifi deliver a solid financial technology foundation for equipment, working capital, wholesale, and automotive finance firms. At Solifi, we believe that commerce is only as strong as the system it runs on. Our mission is to reshape finance technology by bringing together proven solutions into a singular powerful technology platform designed to help protect and scale financial organizations. We guard our customers by being precise and reliable, we guide their success by combining powerful technology with proven expertise, and we help them grow by unleashing their potential.
About the Team
We are a passionate EMEA team of entrepreneurial, driven individuals who thrive in a collaborative, high-performing environment. With experiences across asset finance, technology and financial services, we value open communication, curiosity, and initiative, empowering our people to take ownership, innovate, and make a real impact across the region.
About the Position
Floorplan/Wholesale Finance industry expert to drive market expansion, strategic business development, and go-to-market execution across EMEA and expanding to broader Auto Finance section.
This highly visible role will act as the bridge between market intelligence, sales, product strategy, and customer engagement, helping Solifi strengthen its position within wholesale finance while also identifying opportunities to expand adoption of the wider Solifi portfolio.
Role and Responsibilities
Market Intelligence & Strategic Insights
Develop and maintain a comprehensive view of the EMEA wholesale finance landscape.
Research, analyse and communicate market trends, regulatory developments, customer challenges, and emerging opportunities.
Monitor competitor activity, product positioning, pricing strategies, and market movements. Identify competitive strengths, weaknesses, opportunities, and threats to inform Solifi's strategy.
Produce actionable market intelligence and recommendations for Sales, Marketing, Product Management and Leadership teams.
Support strategic planning through market segmentation, whitespace analysis, and growth opportunity assessments.
Target Market & Account Strategy
Define and refine Solifi's ideal customer profiles across wholesale finance and adjacent sectors.
Identify, prioritise and maintain target account lists based on market potential, strategic fit, and likelihood to buy.
Develop account targeting and market penetration strategies in partnership with Sales leadership.
Support territory planning and drive focused pursuit of high-value opportunities.
Build account intelligence and stakeholder mapping for strategic prospects.
Business Development & Industry Engagement
Leverage an extensive industry network to identify and qualify new prospects, influencers, partners and opportunities.
Develop relationships with senior decision-makers across lenders, finance providers, manufacturers, dealers, brokers and industry associations.
Represent Solifi at industry conferences, events, webinars and customer forums.
Act as a market ambassador and thought leader for Solifi within the wholesale finance community.
Create opportunities for executive engagement and strategic customer introductions.
Sales Enablement & Opportunity Support
Act as a trusted advisor to the Sales organisation throughout the opportunity lifecycle.
Support strategic customer engagements, discovery sessions, workshops, presentations and executive-level conversations.
Develop compelling value propositions tailored to individual market segments and customer needs.
Create competitive positioning, sales playbooks, industry messaging and objection-handling guidance.
Train and enable Sales, Pre-Sales and Customer Success teams on market trends, customer challenges and competitive differentiation.
Assist in the development of targeted campaigns and go-to-market initiatives.
Product & Portfolio Advisory
Provide market-driven input into Solifi's product strategy and roadmap priorities.
Identify customer requirements, capability gaps and emerging industry needs.
Act as the voice of the market, ensuring customer feedback informs future innovation.
Support positioning and expansion of not only Solifi's Wholesale solutions but also the broader Solifi portfolio where opportunities exist.
Work closely with Product Management and Product Marketing to ensure solutions remain competitive and aligned with market demand.
Go-to-Market Strategy & Competitive Execution
Help define and execute Solifi's wholesale growth strategy across EMEA.
Develop competitive displacement strategies targeting incumbent providers.
Collaborate with Marketing to shape campaigns, content, thought leadership and market awareness initiatives.
Support launch planning for new products, capabilities and market segments.
Track market performance and recommend adjustments to strategy based on market response and competitive activity.
About You
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Significant experience within wholesale finance, asset finance, commercial lending, automotive finance, inventory finance, or adjacent financial services sectors.
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Deep understanding of wholesale lending operations, processes, customer needs, and technology solutions.
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Demonstrated success in business development, market development, consulting, solution sales, or industry leadership roles.
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Strong knowledge of the competitive landscape within wholesale finance technology and lending platforms.
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Established network of industry contacts across lenders, manufacturers, dealers, brokers, technology providers and industry bodies.
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Ability to influence senior stakeholders and operate effectively across sales, product, marketing and leadership teams.
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Excellent communication, presentation and relationship-building skills.
Preferred Experience Level
7 years
Preferred Education Level
Bachelor's Degree
Employment Basis
Full Time
Benefits
Private medical insurance, Auto enrolment pension scheme, Cycle to work scheme, Group Life Insurance, Group Income Protection Insurance, Free on-site parking (Milton Keynes office only), 23 days Holiday - lengthens with service, Option to buy more holiday, Generous Employee Referral Scheme - Earn up to £2,500!, Discounted eye tests & glasses, Help towards professional association subscriptions, Various companywide social events, Support with professional qualifications
Applications Close Date
04 Jan 2027
