Shape the Future as Our Principal Analyst
Why You’ll Love It Here:
At Forge Holiday Group, we don’t just do holidays, we create unforgettable experiences. With powerhouse brands like Sykes Holiday Cottages, Forest Holidays, and Bachcare in New Zealand, we’re 1,700+ strong and driven by four values: One Business, One Team, Keep it Simple, Grow & Learn, Sustainable Impact.
About the Role:
We’re looking for a Principal Analyst who will set the standard for data-led decision-making across the Forge Group. This is a senior individual contributor role with real organisational accountability — you’ll own the analytics agenda for key business processes including Consumer Trade, working cross-functionally with Revenue Management, Product, and Marketing to surface insights that drive strategy. You’ll be the voice in the room that challenges assumptions, elevates the conversation, and ensures data is at the heart of every major decision.
What We Offer:
- Salary – up to £60,000 (DOE)
- Location – Hybrid working with at least 2 days/week in our Chester HQ
- Culture – Collaborative, curious, and supportive, we love fresh ideas and bold thinking
- The Work – Strategic analytics that shapes real business outcomes
- Growth – Career pathways, training, and mentoring so you keep learning and leading
What You’ll Do:
- Lead end-to-end analytics across the Consumer Trade process, owning insight delivery from data extraction through to strategic recommendation
- Act as the principal analytics partner to Revenue Management, Product, and Marketing — proactively identifying cross-functional trends and opportunities that no single team can see alone
- Drive a culture of data-driven decision-making — holding business processes accountable to evidence, and confidently challenging decisions not supported by the data
- Communicate complex analytical findings with clarity and confidence to senior leadership, adapting your narrative to influence both technical and non-technical audiences
- Define and own the analytical framework for Consumer Trade, establishing the metrics, KPIs, and reporting cadences that keep the business aligned and accountable
- Coach and stretch the wider analyst community, setting the bar for analytical rigour and output quality across the team
- Build and maintain scalable, production-ready data products that operational teams rely on for day-to-day decisions
- Collaborate with the Data Science team on advanced modelling, and champion the adoption of new analytical methods across the business
If You’ve Got:
- ✅ Significant experience in analytics, with a demonstrable track record of influencing senior business decisions through data
- ✅ Deep expertise in SQL, Python, and Power BI or Tableau, with the ability to architect robust analytical solutions at scale
- ✅ Exceptional communication skills — you write clearly, present with conviction, and are not afraid to challenge the status quo when the data demands it
- ✅ Proven ability to operate across organisational boundaries, building trusted relationships and seeing the bigger picture across Revenue Management, Product, and Marketing
- ✅ A strategic mindset with the confidence to set priorities, push back on low-value work, and focus the team on what matters most
- ✅ Deep familiarity with consumer trade dynamics or equivalent high-complexity commercial processes, with a strong instinct for what good looks like
…then we’d love to hear from you!
Bonus points for hands-on experience in e-commerce or travel analytics, advanced statistical modelling, MS Fabric/PowerBI semantic models, or building self-serve analytics platforms for non-technical stakeholders.
Forge Holiday Group Benefits:
- Annual STIP Bonus Scheme - up to 10% of your salary
- 33 days holiday (incl. bank hols) + extra days for long service
- Your birthday off
- 2 paid volunteering days
- Enhanced Maternity & Paternity leave (24 weeks maternity, 3 weeks paternity at 100% pay)
- B Corp certified – we care about people & planet
- Exclusive holiday discounts for you, friends, and family
- Wellbeing perks, gym access at HQ, health cash plan
- Hybrid working & on-site parking
- Training & development to keep you growing
We’re all about diversity, inclusion, and bringing your authentic self to work. Need adjustments for the recruitment process? Just ask.
Ready to Lead with Insight? Apply now and make your mark as our Principal Analyst at Forge Holiday Group — where your insight sets the agenda, your voice shapes strategy, and your analysis creates holidays worth remembering.
