Key Responsibilities
Marketing Campaigns
Support the planning, delivery and evaluation of integrated marketing campaigns.
Assist with campaign planning to promote the firm's services, sectors and expertise.
Monitor campaign performance and provide recommendations for continuous improvement.
Coordinate marketing activity to ensure consistent messaging across all channels.
Content Marketing
Work with internal stakeholders to identify opportunities for case studies, success stories and thought leadership.
Assist with proofreading and editing marketing materials to ensure consistency and accuracy.
Digital Marketing
Manage and update website content using the firm's content management system.
Assist with the management of the firm's social media channels, creating engaging content and monitoring engagement.
Monitor website and digital marketing performance using analytics tools.
Brand & Communication
Ensure all marketing materials comply with brand guidelines.
Help identify opportunities to increase the firm's visibility across relevant media and industry publications.
Business Development Support
Produce marketing collateral including brochures, presentations and client-facing materials.
Support business development initiatives through targeted marketing activity.
Events Support
Provide marketing support for internal and external events, including promotional campaigns, communications, collateral and post-event reporting.
Administration
Assist with supplier coordination and marketing administration.
Support reporting on marketing KPIs and campaign performance.
Person Specification
Essential
Previous experience in a marketing role, preferably within a professional services or B2B environment.
Excellent written and verbal communication skills.
Strong copywriting and proofreading abilities.
Experience managing social media platforms.
Experience using email marketing platforms.
Knowledge of website content management systems.
Excellent organisational and project management skills.
Ability to manage multiple deadlines simultaneously.
High attention to detail.
Strong interpersonal skills with the ability to build relationships across the business.
Proficient in Microsoft Office applications.
Desirable
Marketing qualification (CIM or equivalent) or working towards one.
Experience using CRM systems.
Knowledge of SEO and digital marketing best practice.
Experience using Canva or Adobe Creative Suite.
Experience using Google Analytics or similar reporting platforms.
Experience supporting PR campaigns and media activity.
Key Competencies
Excellent communication skills.
Creativity and commercial awareness.
Strong organisational ability.
Proactive and self-motivated.
Collaborative team player.
Adaptable and willing to learn.
Analytical with good problem-solving skills.
High attention to detail.
Professional and confident when working with stakeholders.
Values:
Aspiration – is brand ambassador, advising and encouraging staff to become the brand
Commercial – deliver a premium brand and positioning whilst achieving budget efficiencies
Integrity – provides pragmatic advice no matter how complex the challenge
Innovation – empowered to innovate in a changing environment
Commitment – is a trusted partner
