Overview
Are you passionate about connecting with people and creating engaging content that resonates across social media platforms?
We’re building a new lifestyle brand centred around sober living, drug-free culture and enjoying life without needing alcohol or substances to make it interesting.
We are searching for a Brand Ambassador / Social Media Content Creator who can help shape the personality of the brand and create genuinely engaging photo and video content.
This isn’t about preaching sobriety. It’s about showing that there’s a whole alternative culture out there — interesting places, people, clothes, food, experiences and ideas — that doesn’t revolve around getting drunk.
Content might include:
- Representing the brand at events, promotions, and community activities to foster positive engagement and brand awareness
- Visiting places, restaurants and events with great alcohol-free or mocktail options
- Trying and reviewing alcohol-free drinks and lifestyle products
- Fashion, clothing and alternative style content
- Exploring sober-friendly events, venues and experiences
- Talking about alternative ways of living and socialising
- Short-form video for TikTok, Instagram Reels and YouTube Shorts
- Photography and behind-the-scenes content
- Developing your own ideas and recurring features for the brand
- Develop creative, high-quality content for various social media channels, including photos, videos, stories, and posts that align with brand messaging
Who we're looking for
You don’t need to fit a particular mould - pitch you, not what you think we want to see.
You probably have an alternative or independent-minded outlook, are naturally curious, and enjoy finding things outside the mainstream.
You should be comfortable appearing on camera and genuinely enjoy making video and photographic content. Personality and ideas matter much more to us than having a perfectly polished influencer profile.
An interest in sober / straight-edge / drug-free culture would obviously be a naturally great fit. Vegan is a plus, but definitely not essential.
Most importantly, we’re looking for somebody authentic, creative and interesting who wants to help us build something from the beginning.
If that sounds like you, we’d love to hear from you.
- Manage daily social media activities by scheduling posts, responding to comments, and engaging with followers to build an active online community
- Collaborate with marketing teams to plan campaigns that highlight new products, initiatives, or special events
- Cultivate relationships with influencers, local partners, and community members to expand brand reach
- Monitor social media trends and audience feedback to optimize content strategies for maximum impact
- Assist in executing public relations initiatives that enhance brand reputation and visibility
Experience
- Previous experience in social media management or content creation is preferred but not required; a passion for digital storytelling is essential
- Strong understanding of popular social media platforms such as Instagram, TikTok, Facebook, Twitter, or LinkedIn
- Excellent communication skills with the ability to craft engaging narratives and interact authentically with diverse audiences
- Knowledge of public relations principles and experience in community outreach or event promotion is a plus
- Creative mindset with an eye for visual aesthetics and storytelling techniques
- Ability to work independently while collaborating effectively within a team environment
- Enthusiasm for representing a brand positively and energetically across multiple channels
Join us in shaping memorable experiences and spreading our brand’s message with enthusiasm! This paid role offers an exciting platform to grow your skills in public relations and social media management while making a real difference in our community.
Pay: £13.00-£20.00 per hour
Benefits:
- Profit sharing
- Store discount
Work Location: Hybrid remote in St Albans
