Bella Refreshments Ltd | Full-time | Competitive Salary + Uncapped Performance Bonus
An exciting opportunity to build something from the ground up;
Bella Refreshments Ltd is an established and growing wholesale business supplying soft drinks, snacks and confectionery to customers across the UK.
We're now taking the next step in our growth and launching a new Consumables, Disposables & Non-Food division.
We're looking for an experienced, ambitious and commercially minded Business Development Manager who knows this sector and can help us turn this opportunity into a major new revenue stream.
This is a genuine build-and-grow opportunity. You'll have the freedom to develop the product range, find new customers, develop our existing accounts and help shape the strategy for an entirely new division.
What you'll be doing
You'll have two key objectives:
1. Grow sales with our existing customers
Bella Refreshments already has an established customer base purchasing drinks, snacks and confectionery.
You'll identify opportunities to introduce additional products such as:
- Disposable cups, lids and containers
- Takeaway packaging
- Foodservice disposables
- Napkins and catering consumables
- Cleaning and janitorial products
- Catering and hospitality supplies
- Packaging products
- Vending consumables
- Other high-volume non-food products
The aim is simple — increase our customers' spend with Bella Refreshments by becoming a much bigger part of their purchasing.
2. Win new customers
You'll also be responsible for bringing new customers into the business.
You'll identify prospects, make contact, arrange meetings, develop relationships and convert opportunities into profitable accounts.
You'll have the opportunity to target customers across sectors such as:
- Hospitality
- Catering
- Takeaways
- Cafés
- Vending
- Convenience
- Leisure
- Education
- Healthcare
- Wholesale
- Foodservice
You'll help build the division
This isn't a role where you'll simply be handed a list of accounts and told to make sales.
We want you to help build the business.
You'll have input into:
- Which products we stock
- Which suppliers we work with
- Pricing and margins
- New product opportunities
- Target markets
- Customer acquisition
- Sales strategy
- Promotional activity
- Growth plans
If you know the industry, we'll listen to your ideas.
Who we're looking for
We're particularly interested in people who have experience selling consumables, disposables or non-food products into commercial customers.
You might currently be working in:
- Catering supplies
- Foodservice
- Disposable packaging
- Janitorial/cleaning supplies
- Hospitality supplies
- Wholesale distribution
- Cash & carry
- Vending
- FMCG
- Packaging
- Non-food wholesale
You don't necessarily need to have worked in all of these areas — what matters is that you understand the market, know how to sell and have the commercial drive to grow a new division.
We'd particularly like someone who has:
- A proven track record in B2B sales/business development
- Experience within consumables, disposables, foodservice or non-food wholesale
- A strong understanding of margins and profitability
- Experience winning new business
- The confidence to approach new customers
- Excellent negotiation and relationship-building skills
- A proactive, self-motivated approach
- The ability to identify opportunities rather than wait for them
- A full UK driving licence
Existing industry contacts would be a major advantage.
What's in it for you?
This is an opportunity where your success can directly influence your earnings and your future within the company.
We offer:
- Competitive basic salary
- Uncapped performance-related bonus
- The opportunity to build a significant new sales division
- Considerable autonomy and responsibility
- The opportunity to influence the direction of the business
- Career progression as the division grows
- Support from an established business and existing customer base
We're looking for someone who wants to make a difference, not someone who simply wants another sales job.
Why Bella Refreshments?
We're already established in the wholesale market, with an existing customer base and proven product categories.
The exciting part is that we're now looking to expand that offering significantly.
You'll be joining at the start of that journey, giving you the opportunity to establish yourself as the person who built and developed our new non-food division.
If you're currently working in the consumables, disposables, foodservice or non-food wholesale sector and you're looking for an opportunity where you can have real influence, real responsibility and real earning potential, we'd love to hear from you.
Apply now
Send us your CV and tell us a little about your current role, your experience in the sector and, most importantly, what you think you could bring to Bella Refreshments.
Bella Refreshments Ltd is an equal opportunities employer.
Pay: £36,000.00-£40,000.00 per year
Benefits:
Work Location: In person
