Partnership Activation Executive

Wolverhampton Wanderers FC -
Wolverhampton

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Job details

Full-time
1 day ago

Qualifications

Business Management
Report writing
Marketing campaign planning
Report generation
Marketing
Internal department liaison
Event management experience
Business development
Partnership building
Relationship management
Event and experiential marketing
Events management
Child safeguarding
Business
Communication skills
A Level

Full job description

JOB DESCRIPTION

JOB TITLE: Partnership Activation Executive
DEPARTMENT: Partnerships
REPORTS TO: Partnership Activation Manager
LOCATION: Molineux Stadium
HOURS: 37.5 hours per week
DATE: September 2026

We are Wolves. Progressive, determined, bright, unified, and humble. A pack that is hungry for

success. Wolves is one of the fastest growing football brands in Europe and boasts one of the

richest histories in the beautiful game.

Formed in 1877, Wolves was a founder member of the Football League and was one of the most

successful sides in the fifties and sixties. During a two decade spell the Black Country’s most

decorated side won three First Division titles and one of its four FA Cups.

Fast forward 70 years and Wolves are back among football’s elite, but this time we will compete as a

sports and entertainment business across multiple brand verticals. As a challenger club, Wolves dare

to be different, which is why creating world class propositions in Esports, Fashion, and Music are all

part of our ambitious plans.

At Wolves we don’t simply look to the future, we seize it.

We take seriously our commitment to the safeguarding of children and vulnerable adults and to

ensuring that Wolves is free from discrimination and harassment.

_____________________________________________________________

Job purpose

The Partnership Activation Executive will work closely with our Partnership Activation Manager,

partnership sales team, and Head of Partnerships, to implement and deliver partner marketing

campaigns and strategies by utilizing club and partner marketing inventory.

You will operate within the Partnership Activation team, ultimately reporting to the Head of

Partnerships via the Partnerships Activation Manager. Your ability to build relationships with

partners as well as other departments within the club will be key in order to effectively design,

present, and deliver engaging, purpose driven activations and content for partners throughout the

Season.

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With a strong focus on delivering against partner objectives, the Partnership Activation Executive

will also contribute towards securing partner retention and delivering revenue growth across the

club’s well-established partner programme.

The day-to-day role will be focused on the management of the Club’s global and regional partners as

well as the partners of Wolves Women. You will be required to build strong relationships and a deep

understanding of our partners’ objectives in order to deliver results.

You will be responsible for the delivery of partner marketing rights and inventory on matchdays,

ensuring all stadium advertising is delivered as per partner contracts. However, this role isn’t just

about delivering partner rights and inventory; it’s about understanding our partners, their objectives

and challenges, and creating activations that deliver short, medium and long-term success.

_____________________________________________________________

Key responsibilities

Work with the club’s Partnership, Marketing, Digital and Media departments to create effective

marketing campaigns, content, and experiences that deliver against partner’s contractual rights

and inventory.

Manage partner’s matchday inventory and marketing, ensuring that it is best in class and

delivers strong media values.

Develop close, trusted relationships at all levels across the club’s partner portfolio in order to

deliver effective campaigns and drive commercial growth.

Lead in the delivery of partner and sponsor communications from the Club via monthly

newsletters, fixture notifications, and matchday invitations.

Support the partnership sales team with new partner proposals, including providing activation

ideas for use in sales presentations.

Support the Partnership Activation Manager and Head of Partnerships with hosting new and

existing partners on both matchdays and non-matchdays.

Support the creation, marketing, and delivery of partner events (partner days & networking

opportunities).

To collect data, financial records, and statistics to create a variety of reports suitable for use

internally and externally in a concise, professional manner.

Management and identification of opportunities to drive revenue growth, uplifting existing

partnership packages where appropriate throughout the course of the season.

Support with the development and maintenance of the in-house activation asset tracking system

and onboarding process.

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Continue to develop and maximise the Club’s LinkedIn page as part of a wider process of

ensuring this is a meaningful and valuable asset for existing partners.

Support wider partnerships team to identify and create new commercial opportunities and

assets which can be explored by the partnership sales team as part of new business

development.

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General responsibilities

Compliance with Club policies

Compliance with the Club’s health and safety procedures

Compliance with the Club’s safeguarding policies

To promote and support the Club’s values;

o One Pack: Collaborate, build trust and care for each other.

o Be Brave: Be bold, honest, and embrace challenges with courage.

o Raise our Game: Seek improvement and strive for excellence in everything we do.

o Own It: Act with integrity and take full responsibility for actions and results on and

off the pitch.

o Stay Humble: Show respect, listen to others, and leave egos at the door.

To work consistently to embed equality & diversity into the Club

To undertake such other duties as may be reasonably expected

To maintain professional conduct at all times

_____________________________________________________________

Equality, Diversity, and Inclusion

The post holder will demonstrate a strong commitment to equality, diversity, and inclusion,
supporting the organisation’s strategic aims to remove barriers and address inequality. You will play
an active role in promoting an inclusive, discrimination-free environment that ensures fair access to
opportunities and resources. This includes fostering a culture of dignity, respect, and belonging
where everyone is empowered to contribute, perform, and reach their full potential.

_____________________________________________________________

Safeguarding Statement

We are committed to safeguarding and promoting the welfare of children, young people and adults

at risk. We expect all those associated with WWFC to share this commitment. This means that the

post-holder is required to apply all relevant policies and uphold the Club’s commitment to

safeguarding children, young people and adults at risk.

__________________________________________________________

Key relationships

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Building strong relationships with the wider Partnerships team, Marketing, Digital, and
Media departments will be vital to be successful in this role.

Day to day, the Partnerships Activation Executive will work most closely with the
Partnerships Activation Manager and Head of Partnerships.

Required to provide regular status updates on all partners and be able to communicate
effectively with colleagues at all levels and all departments across the club.

Develop close, trusted relationships with the club’s commercial partners to deliver effective
partner activations, secure partner retention, and drive commercial growth as effectively as
possible.

_____________________________________________________________

Scope of job

The Partnerships Activation Executive will be responsible for efficiently and effectively delivering
partner activation campaigns through inventory and rights utilisation on an individual basis and
across the whole Season with campaigns designed to achieve and exceed objectives as defined by
the partner.

The job holder will be required to build close relationships with partners to ensure retention and
continuous commercial growth across the Football Club, Academy and Women’s Teams.

PERSON SPECIFICATION

Job Title: Partnerships Activation Executive

Knowledge: the level and breadth of knowledge to do the job e.g. understanding of a defined system,
method or procedure, legal or regulatory frameworks etc

Essential
Understanding of rights and inventory which typically form the building blocks for

Partnership/Sponsorship agreements
A basic understanding of the sports sponsorship marketplace

Desirable

A good understanding of sponsorship activation initiatives and campaigns at a Championship and/or
Premier League club

Technical/work-based skills: skills specific to the job e.g. language competence, typing skills, coaching skills
etc

Essential
Confident and articulate communicator at all levels
Excellent presentation skills and able to present confidently to members of staff at all levels

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Desirable
Utilisation of sponsorship management CRM system as well as Office 365 software to effectively

manage inventory

General skills and attributes: more general characteristics e.g. flexibility, communication skills, team working
etc

Essential
Promote, adhere to and implement the Club’s Equality Policy and to work consistently to embed

equality and diversity within Club
Commitment to customer service and detail
Dynamic, confident, determined, pro-active, organised and methodical
Ability to work calmly under pressure

Desirable

Ability to understand and adapt to the culture of a professional football club and business

Experience: proven record of experience in a particular field, profession or specialism.

Essential
Marketing campaign or Event management

Desirable

Previous experience managing inventory/rights on behalf of a sports rights holder

Qualifications: the level of educational, professional and/or occupational training required

Essential
Educated to A-Level, equivalent or higher

Desirable

Degree in Business Management, Marketing or equivalent

V6 September 2026

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