DEPARTMENT / TEAM PURPOSE
The Events & Marketing team at Label Gang is responsible for promoting the company's travel experiences, tours, events and entertainment activities while growing the Label Gang brand within the UK market. The team works closely with management, sales, operations, suppliers, venues, creative partners and external stakeholders to deliver successful events and travel experiences.
ROLE PURPOSE
The Events & Marketing Coordinator will support Label Gang's events and marketing activities across its travel, tourism and entertainment operations.
The role will involve coordinating events and group trips, managing event administration, supporting marketing campaigns, coordinating promotional activities and helping to grow customer engagement and sales. The role requires someone with a strong understanding of the UK events and marketing environment and the ability to communicate effectively with customers, suppliers, venues, event partners and internal stakeholders.
KEY RESPONSIBILITIES
Events Coordination
- Coordinate pre-event, on-the-day and post-event activities for Label Gang tours, day trips, group travel and events.
- Assist with planning and delivering travel events, community events, entertainment activities, promotional events and small-scale corporate or private events.
- Coordinate event schedules, venues, suppliers, transport providers, catering, entertainment and other third-party services.
- Manage event timelines, checklists, budgets and operational requirements.
- Coordinate events and activities for groups of varying sizes, including smaller events of up to approximately 100 attendees as well as larger group trips and events.
- Manage customer and delegate registration, bookings, invitations, RSVPs and attendance records.
- Liaise with venues, hotels, restaurants, attractions and other suppliers.
- Assist with event setup, branding, signage, promotional materials and on-site requirements.
- Support event staff and management during events and resolve operational issues where required.
- Collect customer feedback and assist with post-event evaluation and reporting.
- Assist with preparing event budgets, quotations, invoices and purchase information.
- Develop and maintain relationships with community groups, businesses, influencers, event partners and other relevant organisations.
Marketing, Promotions and Lead Generation
- Plan and coordinate marketing campaigns for Label Gang's tours, trips, events and activities.
- Support the development of promotional campaigns across social media, digital platforms, email and other relevant marketing channels.
- Coordinate content requirements including posters, promotional graphics, videos, social media content and event advertisements.
- Coordinate promotional offers, early-bird campaigns, ticket launches and event announcements.
- Support the management of Label Gang's website and digital marketing activities.
- Assist with SEO, website content and search visibility.
- Track website enquiries, bookings, leads and conversions.
- Support email marketing and customer communication campaigns.
- Assist with Facebook ads and social media advertising campaigns.
- Use relevant digital marketing and CRM systems to maintain customer and campaign information.
- Prepare marketing reports covering leads, enquiries, engagement, bookings and campaign performance.
- Generate and manage enquiries and leads from social media, websites, events, partnerships and other marketing channels.
- Analyse customer engagement and identify opportunities to increase bookings and repeat business.
SKILLS & EXPERIENCE
Essential
- Minimum 4 years of professional UK experience in events and marketing.
- Previous experience coordinating and delivering events independently.
- Experience in event planning, administration and supplier coordination.
- Strong organisational and project management skills.
- Experience of UK events and marketing practices.
- Experience with Meta Business Suite, Google Ads or similar digital advertising platforms.
- Experience with email marketing platforms.
- Experience with SEO and website content management systems.
- Experience in marketing, digital marketing and social media.
- Exeperience in lead generation, customer acquisition and conversion.
- Experience working with event venues, suppliers and external stakeholders.
- Ability to communicate professionally with customers, suppliers and business partners.
- Experience working with community organisations, influencers or partnership networks.
- Experience with CRM systems such as Salesforce, HubSpot or similar platforms.
- Experience of Microsoft Office, Excel, Google Workspace and other digital marketing tools.
- Ability to manage multiple events, campaigns and deadlines simultaneously.
- Ability to work independently and take ownership of assigned projects.
LANGUAGE REQUIREMENT
The language requirement is important for communicating with Label Gang's diverse customer base, event attendees, suppliers, community partners and stakeholders.
DESIRABLE
- Experience in the travel, tourism, events, entertainment or hospitality industry.
- Experience coordinating group tours, day trips or destination events.
- Experience working with travel agencies, tour operators or event organisers.
- Knowledge of the UK travel and tourism market.
Pay: £38,000.00-£43,000.00 per year
Benefits:
- Company events
- Employee discount
- Sick pay
Work Location: In person
