Position - Retail & Brand Executive
Location: Belfast City Centre (On Site)
Contract: Zero Hours Contract
Start Date: Immediate Summer Start
Salary: £15.00 per hour
Reports to: Director
Closing date/time: 10.00 am on Wednesday 15th July 2026
About Yo K-Beauty
Yo K-Beauty is an independent retailer specialising in authentic Korean skincare and beauty products.
Our mission is simple: to make Korean beauty easier.
Alongside our growing e-commerce business, we're opening an exciting temporary pop-up in Belfast city centre, creating a destination where customers can discover Korean skincare in person, receive personalised advice and experience our carefully curated product range.
We're looking for someone who is passionate about building brands, enjoys creating engaging customer experiences and wants to play an active role in the growth of a fast-moving independent business. This is a varied role where no two days are the same. One day you might be creating content for social media or planning a local collaboration; the next you could be helping customers find their perfect skincare routine or supporting an in-store event.
If you're enthusiastic, creative, proactive and excited by the opportunity to help build a growing brand, we'd love to hear from you.
Yo K-Beauty is an equal opportunities employer and we welcome applications from all suitably qualified persons.
Job Purpose
The Retail & Brand Executive will play a key role in delivering an outstanding customer experience whilst supporting the continued growth of the Yo K-Beauty brand.
Working closely with the Director, the postholder will combine hands-on retail responsibilities with a broad range of brand-building and marketing activities, including content creation, social media, public relations, partnerships, events and community engagement.
Alongside helping customers discover products they love through personalised skincare advice, the Retail & Brand Executive will support the growth of both the Belfast pop-up and Yo K-Beauty's e-commerce business by increasing brand awareness, strengthening customer relationships and creating exceptional customer experiences both in store and online.
How to Apply
Applications must be submitted using the online application form, which is available via the Yo K-Beauty Careers page.
The closing date and time for receipt of applications is 10.00 am on Wednesday 15 July 2026. Applications received after the published closing date and time will not be considered.
Selection will be based on the information provided within the application form and assessed against the published Job Description and Person Specification. Curriculum vitae (CVs) will not be accepted. If a high volume of applications is received, Yo K-Beauty reserves the right to shortlist candidates against the desirable criteria set out in the Person Specification.
Following the closing date, applications will be shortlisted and candidates selected for interview will be contacted directly. The selection process may include an interview and/or a practical assessment relevant to the role.
Yo K-Beauty is committed to providing equality of opportunity in employment and welcomes applications from all suitably qualified individuals. Selection decisions will be made on merit and against the requirements of the role. If you require this application form or any part of the recruitment process in an alternative format, or require reasonable adjustments to enable you to participate in the recruitment process, please contact [email protected] before the closing date.
Job Description & Person Specification
Key Responsibilities
Sales, Customer Experience & Retails Operations
· Deliver an outstanding customer experience that encourages customers to return.
· Proactively engage with customers, identify their skincare needs and confidently recommend suitable products.
· Build customer confidence through product knowledge and personalised skincare advice.
· Maximise sales opportunities through excellent product recommendations and complementary product suggestions where appropriate.
· Process customer transactions accurately and efficiently.
· Handle cash and card payment accurately, following company cash handling and till reconciliation procedures.
· Contribute towards achieving retail sales targets and business objectives.
· Respond to customer enquiries, both in person and through written and verbal communication channels, in a professional, timely and helpful manner.
· Maintain high standards of visual merchandising and presentation throughout the store.
· Replenish stock and ensure products are attractively displayed.
· Receive, unpack and organise deliveries.
· Assist with stock counts and inventory management.
· Help maintain a clean, organised and welcoming retail environment.
· Support the opening and closing of the store where required.
· Report stock discrepancies, damaged products or health and safety concerns promptly to the Director.
Brand Growth, Marketing & Community Engagement
· Support the planning and delivery of marketing activity that increases awareness of Yo K-Beauty and drives customer engagement both in store and online.
· Create engaging content for Yo K-Beauty's social media channels, including photography, video and written content that reflects the brand.
· Identify opportunities to generate engaging content from day-to-day activity within the pop-up, including new products, customer experiences, events and collaborations.
· Assist in maintaining and enhancing the Yo K-Beauty website, maximising conversion opportunities and ensuring content is accurate, engaging and up to date.
· Support the delivery of email marketing campaigns and customer communications.
· Identify opportunities to increase brand awareness through partnerships, local marketing activity, public relations and community engagement.
· Support the planning and delivery of promotional events, collaborations and customer engagement initiatives.
· Build and maintain positive relationships with resident guest brands, local businesses, content creators, partners and other stakeholders, helping to establish the Belfast pop-up as a welcoming and collaborative retail destination.
· Contribute ideas to support the continued growth of both the Belfast pop-up and Yo K-Beauty's e-commerce business.
· Monitor marketing activity and identify opportunities for continual improvement.
E-commerce Support
· Assist with preparing, packing and posting online customer orders.
· Help maintain accurate stock levels across both retail and online sales.
· Support promotional activity across the retail and e-commerce business.
· Assist with updating website content, product information and merchandising where required.
General Responsibilities
· Act as an ambassador for the Yo K-Beauty brand, delivering a consistently professional, knowledgeable and welcoming customer experience.
· Support the successful day-to-day operation of the Belfast pop-up, helping to create an engaging destination for customers and resident guest brands.
· Work collaboratively with the Director and other team members to identify opportunities to improve the customer experience and grow the business.
· Adhere to all company policies and procedures, including those in relation to own and others’ health, safety and wellbeing.
· Comply with General Data Protection Regulations |(GDPR) in relation to company and personal data.
· To perform any other duties as may reasonably be required from time-to-time.
· Your job title does not define or limit your duties and you may be required to carry out other work within your abilities from time to time at our request.
· We reserve the right to introduce changes in line with technological developments which may impact upon your duties or methods of working.
Person Specification
Criteria
Essential
Desirable
Qualifications / Attainments
GCSE (or equivalent) in English Language and Mathematics at Grade C/Grade 4 or above.
Educated to degree level in Marketing, Communications, Public Relations, Business or a related discipline, or able to demonstrate equivalent relevant knowledge and experience.
Qualifications or professional training relevant to digital marketing, communications, retail, customer service, beauty or skincare.
Relevant Knowledge & Experience
A genuine interest in skincare and beauty.
Previous experience working in a customer-facing environment.
Experience creating engaging content for social media or other digital platforms.
Experience contributing to marketing, communications or promotional activity.
Experience providing excellent customer service.
Knowledge of Korean skincare and beauty products.
Experience within the beauty, skincare or cosmetics sector.
Experience planning or supporting PR, partnerships, events or community engagement.
Experience using Shopify, Klaviyo, Canva, CapCut, Meta Business Suite or similar digital platforms.
Experience working within a small independent business or start-up environment.
Skills & Competencies
Excellent communication and interpersonal skills.
Excellent standard of written and spoken English.
Excellent IT skills, with the ability to confidently use and quickly learn a range of digital systems and software.
Creative, proactive and enthusiastic, with the ability to identify opportunities to support business growth.
Ability to work within agreed budgets and timescales, making effective use of available resources.
Excellent organisational skills, with the ability to manage a varied workload and changing priorities.
Ability to build rapport with customers and confidently recommend suitable products.
Ability to contribute towards achieving retail sales targets and wider business objectives.
Ability to work effectively both independently and as part of a small team.
Ability to thrive in a fast-paced start-up environment where no two days are the same.
Commitment to delivering exceptional customer service.
High level of accuracy and attention to detail.
Ability to build and maintain positive working relationships with customers, resident guest brands, local businesses, partners and other stakeholders, acting as a professional ambassador for the Yo K-Beauty brand.
Experience using photography, videography or design skills to create engaging digital content.
Awareness of current digital marketing, social media and consumer trends.
Circumstances
Available to work on a zero-hours basis, including weekdays, weekends and occasional evenings.
Availability to commence employment immediately and to work on a zero-hours basis, with reasonable flexibility, throughout the summer pop-up period (July–September 2026).
Applicants should expect to be available for regular shifts throughout the summer pop-up period (July–September 2026).
Eligible to live and work in the United Kingdom. Appointment is subject to satisfactory Right to Work checks.
Pay: £15.00 per hour
Benefits:
Work Location: In person
