Sales Executive – Hospitality & Business Technology
TableFox / Apexia Group
Cardiff & South Wales – Remote & Field Based
£32,000 per year + Commission-Based Bonus
Company Car or Car Allowance | Remote Working | Expenses
Full-time, Permanent
About the Opportunity
We are looking for an ambitious, personable Sales Executive to develop new business across South Wales, primarily representing TableFox, our restaurant reservation and guest management platform.
But this isn't just a single-product sales role.
Through our sister company - Apexia Group, you'll also have access to a much wider portfolio of technology products and services, creating significant opportunities to cross-sell additional solutions to both hospitality and general business customers.
Your primary focus will be building the TableFox customer base across South Wales, and the whole of the UK but when you identify an opportunity for another product or service, you'll be able to introduce that too - and earn commission from those additional sales.
About TableFox
TableFox - Smarter Reservations is a restaurant reservation and guest management platform built around the realities of operating hospitality businesses.
It helps restaurants take more bookings, maximise covers, reduce administration and improve the guest experience.
The platform combines reservations and intelligent table management with powerful automation and AI tools, giving restaurant operators technology designed to make running their business easier and more profitable.
More Than Just TableFox
One of the major advantages of this position is the wider technology portfolio available through Apexia Group.
Apexia develops and operates a growing range of software and technology products as well as providing bespoke technology solutions.
This means a conversation that starts with a restaurant booking system could uncover opportunities for:
· AI and automation solutions
· Business Wi-Fi and connectivity
· Email marketing
· Websites, domains and hosting
· Staff time and attendance systems
· Event ticketing technology
You'll therefore have much more than one product to sell.
Where you identify additional opportunities and generate business across the wider portfolio, you'll have the opportunity to earn additional commission.
The Role
This is a remote and field-based position.
We don't want someone sitting behind a desk all week. We want you getting to know the hospitality market across Cardiff and South Wales, meeting restaurant owners, general managers and operators and building long-term relationships.
You will manage your own territory and sales pipeline, supported by the wider TableFox and technology teams.
Your responsibilities will include:
· Developing new TableFox business throughout Cardiff and South Wales
· Identifying and approaching restaurants, hotels, pubs and hospitality groups
· Contacting potential customers by telephone, email and in person
· Arranging face-to-face and online product demonstrations
· Demonstrating how TableFox can help operators increase bookings and covers while reducing administration
· Building relationships with restaurant owners, general managers and operations teams
· Managing opportunities from initial contact through demonstration, proposal and sign-up
· Following up leads generated through marketing activity
· Identifying opportunities for additional Apexia products and services
· Introducing wider technology solutions where they can genuinely benefit the customer
· Developing business outside hospitality where appropriate
· Attending hospitality and business networking events
· Working towards agreed monthly sales and new-customer targets
· Providing customer feedback to help us continually improve our products
Who We're Looking For
Previous B2B sales experience is essential, particularly within hospitality, restaurant technology, EPOS, payments, foodservice, drinks, software or technology, but we're equally interested in finding someone with the right personality and commercial attitude.
You should be:
· Confident and comfortable approaching new businesses
· Personable and able to build relationships quickly
· Self-motivated and comfortable managing your own diary
· Commercially aware
· Comfortable demonstrating software and technology
· Able to identify additional opportunities during customer conversations
· Persistent without being pushy
· Organised and capable of managing a sales pipeline
· Comfortable working remotely and independently
· Interested in technology and how it can improve businesses
· Familiar with hospitality or restaurant operations would be a significant advantage
A full UK driving licence is required, as regular travel throughout Cardiff and South Wales will be necessary.
Salary & Package
£32,000 Basic Salary
Plus a commission-based bonus structure, giving you the opportunity to significantly increase your earnings.
Importantly, your earning potential isn't limited to TableFox. You'll also have the opportunity to earn commission from qualifying sales generated across the wider Apexia product and technology portfolio.
· Company car or car allowance
· Remote working
· Business mileage and agreed expenses
· Laptop and mobile phone
· Full TableFox product training
· Training across the wider technology portfolio
· Marketing and lead-generation support
· Sales and demonstration support
· Opportunity to develop your territory and customer base
· Genuine opportunity to progress as the business growsWhy Join Us?
This is not a traditional sales role where you're given one product and a list of numbers to call.
We're looking for someone who can build a strong network of customers throughout Cardiff and South Wales.
A restaurant may initially need a better reservation system. Once you understand their business, they might also need AI automation, Wi-Fi, digital signage, email marketing, staff management technology, a new website or a bespoke piece of software.
The more value you can bring to the customer, the greater the opportunity for you to earn.
For the right person, this is an opportunity to establish a territory, build a valuable customer base and become an important part of a growing hospitality and technology business.
If you're confident, ambitious, enjoy meeting people and want to sell technology that can make a genuine difference to businesses, we'd like to hear from you.
Apply through Indeed with your CV and a short introduction telling us why you think you'd be a good fit for the role.
TableFox – Smarter Reservations
Pay: £25,420.00-£32,500.00 per year
Benefits:
- Company car
- Work from home
Work Location: On the road
