Location: On-site in Ledbury, HR8 2LH
Job Type: Full-time
Salary: £30,000-£40,000 (dependent on experience)
Job Overview
At Willy’s ACV, we are on a mission to bring sustainable, raw, and unfiltered goodness to the world through our premium Apple Cider Vinegar. Made from our 300-year-old orchards in Herefordshire, our ACV is grown with care, produced with integrity, and packed with the probiotic living Mother. We aren’t just selling a kitchen staple; we are leading a wellness movement rooted in regenerative farming, gut health, and exceptional British heritage.
We are looking for an energetic self-starter with a passion for building brands, driving sales, and championing functional, gut healthy, natural food and drink. As our Key Account Sales Manager, you will play a pivotal role in expanding our market presence across retail and wholesale channels, nurturing strategic relationships, and managing key accounts.
About You (The Ideal Candidate)
- A Wellness & Functional Food Advocate: You have a deep-rooted passion for natural, organic regenerative food, and drink. You love keeping your finger on the pulse of emerging health, gut wellness, and sustainability trends.
- Driven by Mission & Integrity: You are genuinely passionate about our mission to help people understand the life-changing benefits of gut-healthy, raw, living foods. You want to join our mission, driven by a determination to take our probiotic apple cider vinegar to the world and lead the vinegar revival!
- An Agile Hustler: You are a proactive, creative commercial thinker who enjoys working collaboratively, but is equally excited to take complete ownership, roll up your sleeves, and deliver results in a fast-paced, entrepreneurial environment.
Key Responsibilities
Sales & Commercial Growth
- Develop and implement robust sales strategies to drive commercial growth for Willy’s range of ACV, health shots, and functional beverages.
- Identify, pursue, and secure new business opportunities across wholesale, independent farm shops, food service, distributor channels and export.
- Build, nurture, and maintain strong, long-lasting relationships with key accounts and retail buyers.
- Manage negotiation processes, prepare sales forecasts, and conduct regular performance analysis to optimise our market presence.
- Oversee key account marketing initiatives and collaborate on brand growth strategies.
Requirements & Qualifications
- Industry Experience: Proven experience in sales, marketing, or commercial management specifically within the food, drink, FMCG, health & wellness, or functional beverage sectors.
- Account Management: Direct experience working with retail buyers, distributors, or wholesale accounts (experience with premium independents or major UK grocery is a massive plus).
- Execution & Ownership: Strong organisational and time management abilities, with the capability to work independently in a dynamic, fast paced farm and business environment.
- Commercial Acumen: Demonstrated success in meeting sales targets, negotiating listings, and managing sales pipelines.
How to Apply
Send your CV, a short intro, and any relevant work examples to [email protected] with the subject line: Key Accounts Sales Manager - Willys ACV.
Job Type: Full-time
Benefits:
- 25 days annual leave + bank holidays
- Company pension scheme
- Employee discount/free products
- Travel
- On-site parking
Work Location: Hybrid remote in Ledbury, Herefordshire HR8 2LH – commutable applicants only
Pay: £30,000.00-£40,000.00 per year
Benefits:
- Company pension
- Employee discount
- Health & wellbeing programme
- On-site parking
- Work from home
Work Location: In person
