Own the Strategy. Lead the Marketing Function. Drive the Growth.
Bettermove is one of the UK's leading property solutions businesses, helping homeowners and landlords across England and Wales sell property through a range of specialist services including direct purchasing, investor introductions, chain mending, part exchange, landlord portfolio disposals and difficult property solutions.
We generate over 1,000 property enquiries every week and invest significantly across PPC, SEO, PR, Meta advertising, CRM automation, email marketing and digital lead generation.
We're looking for a commercially minded Head of Marketing & Growth to take ownership of our marketing function and help drive the next stage of growth.
This is not a social media role.
It is not a content creation role.
It is not a pure SEO or PPC role.
We already work with specialist agencies and suppliers across PPC, SEO, PR and digital marketing.
Your role will be to bring everything together, challenge assumptions, improve performance, identify opportunities for growth and ensure every pound spent on marketing delivers maximum return.
The Role
Working directly with the Managing Director and leadership team, you will become the central point of accountability for all marketing activity across the business.
You will own the performance of our marketing function, coordinating agencies, suppliers, systems and internal stakeholders to ensure all activity is aligned around one objective: generating profitable growth.
You will have significant influence over marketing strategy, budget allocation, supplier performance, reporting, customer acquisition and future growth initiatives.
This is a highly commercial role focused on lead generation, conversion, reporting, attribution and return on investment.
Key Responsibilities
- Own PPC, SEO, PR and digital marketing agency performance.
- Develop and execute the company's marketing and growth strategy.
- Own lead generation performance across all channels.
- Improve lead quality, conversion rates and customer acquisition efficiency.
- Oversee Salesforce, CRM automation and lead nurture activity.
- Own marketing reporting, attribution and performance analysis.
- Hold agencies and suppliers accountable for delivery and ROI.
- Identify, test and scale new growth opportunities.
- Align all marketing activity around key business objectives.
- Work closely with senior leadership to support business growth.
- Help build and develop the future marketing function as the business scales.
About You
You are commercially minded, analytical and results-driven.
You understand enough about PPC, SEO, PR and digital marketing to manage specialists, but your real strength lies in bringing everything together and making it perform.
You enjoy solving problems, challenging suppliers, improving systems and driving measurable results.
You are comfortable taking ownership, making decisions based on data and being accountable for outcomes.
You may currently be working as a:
- Head of Marketing
- Marketing Manager
- Growth Manager
- Performance Marketing Manager
- Digital Marketing Manager
- Agency Account Director looking to move client-side
Essential Requirements
- Minimum 5 years' marketing experience.
- Experience managing external agencies.
- Strong understanding of digital marketing.
- Commercial mindset.
- Strong analytical and reporting skills.
- Excellent communication and project management skills.
- Experience managing marketing budgets.
- Comfortable working directly with senior leadership.
Desirable
- Property industry experience preferred but not essential.
- Salesforce experience.
- CRM and marketing automation experience.
- PR and media experience.
- Experience working within a fast-growing SME environment.
What Success Looks Like
Within your first 12 months you will:
- Create and implement a clear marketing and growth strategy.
- Align all marketing channels, suppliers and systems.
- Improve lead quality and conversion rates.
- Increase marketing efficiency and ROI.
- Improve reporting and attribution.
- Identify new growth opportunities.
- Help drive profitable business growth.
Salary & Benefits
- £50,000 - £70,000 OTE.
- Performance-related bonus.
- Free on-site parking.
- Company events.
- Employee discount.
- Career progression opportunities.
- Direct access to senior leadership.
- Significant autonomy and responsibility.
- 28 days annual leave.
Why Join Bettermove?
Most marketing roles focus on activity.
This role focuses on results.
You'll have the opportunity to take ownership of a substantial marketing operation, influence strategic decision-making, work alongside an ambitious leadership team and play a key role in shaping the future growth of the business.
As Bettermove continues to scale, this role has the potential to evolve into a Marketing Director position for the right individual.
If you're commercially minded, ambitious and want to make a measurable impact, we'd love to hear from you.
Application Question
If you joined Bettermove tomorrow and had access to our PPC agency, SEO agency, PR agency and Salesforce platform, what would be the first three things you would review and why?
Pay: £50,000.00-£70,000.00 per year
Benefits:
- Company events
- Employee discount
- On-site parking
Ability to commute/relocate:
- Leeds LS14 3DW: reliably commute or plan to relocate before starting work (required)
Experience:
- Marketing: 5 years (required)
Work Location: In person
