ROLE TITLE:
CRM Executive
ABOUT LANX:
LANX is a rapidly growing Lancashire based footwear brand celebrated for its quality footwear for both men and women. Since its inception at a local market stall in 2018, LANX has witnessed remarkable growth. Boasting a dedicated team of 60+ staff and growing, attending 10+ major UK events annually, a store in Manchester’s bustling Northern Quarter, and official footwear supplier to some of the UK’s finest sports teams; Harlequins, Leicester Tigers, Sale Sharks to name a few. LANX is on an ambitious path of further growth and is eager to expand the team with people that share our values and commitment to quality.
ROLE OVERVIEW:
Reporting to the CRM Lead, the CRM Executive will help drive email, loyalty, lead gen sign-ups, SMS & direct mail to new heights across LANX's customer base. You'll own the day-to-day build and some optimisation of campaigns, signup forms, flows and segments in Klaviyo, turning customer data into personalised journeys that drive new customer purchases, retention and revenue.
You'll need a good eye in understanding how creative content can enhance CRM performance. A data-driven mindset and the ability to work in a fast paced environment.
ROLE RESPONSIBILITIES:
Klaviyo Native
- Build and optimise signup forms, email & sms campaigns in Klaviyo's campaign builder, from brief through to send.
- Build, test and refine automated journeys in Klaviyo's flow builder — welcome, browse abandon, cart abandon, post-purchase, winback and beyond.
- Create and maintain audiences using Klaviyo's segment builder to target the right customer with the right message at the right time.
- Have eyes on list health, deliverability and data hygiene across email and SMS.
Campaign & Automation QA Checks
- Ensure all campaign and flow builds are fully optimised with correct, compressed imagery, content and video. Links, segmentation, and targeting are triple-checked to ensure performance and KPI targets are met.
- Maintain excellent QA standards, ensuring LANX standards are always achieved.
Reporting
- Support the CRM Lead with weekly & monthly reports on campaign and flow performance, investigating ways to drive results.
- Report and analyse customer insights and behaviours to inform segmentation and targeting.
- Bring a data-driven mindset to decision-making, working with your manager on how this sits within the wider strategy.
- Track and analyse campaigns, feeding learnings back into the roadmap.
Test & Learn Driver
- Drive a testing roadmap ensuring both creative and copy are fully optimised.
- Take a creative approach, ensuring every customer touchpoint stands out from the competition.
- Support copywriting that is relevant to our audience and informed by data analysis and a test-and-learn approach.
Collaboration
- Understand the competitor landscape and identify and analyse competitor campaigns and strategies.
- Collaborate effectively with internal teams, sharing insight and communicating updates to stakeholders clearly and constructively.
- Ensure cross-department (customer services, product, stores, wholesale, brand, leadership) insights and support are provided to ensure customers have a consistent experience throughout their purchase journey.
SKILLS, EXPERIENCE, QUALIFICATIONS REQUIRED:
- Experience in Email Marketing or CRM, ideally within consumer goods, fashion, lifestyle or retail
- Hands-on Klaviyo experience — specifically skilled in the segment builder, flow builder and campaign builder
- Basic knowledge of Photoshop / Adobe Creative Cloud is advantageous but not compulsory
- Platform implementation experience
- Experience with Google Analytics,Triple Whale (or similar), plus tracking and analysing campaigns
- Analytical mindset with the ability to make decisions according to data
- Strong Excel / Google Sheets skills
- A keen eye for detail and excellent QA standards
- A problem solver and critical thinker by nature
- A thirst for knowledge and a drive for development
REPORT TO:
· CRM Lead
YOU’LL LOVE WORKING AT LANX IF:
- You’re a stickler for detail and enjoy keeping things organised.
- You’re eager to learn about CRM and e-commerce and grow with the role.
- You’re adaptable, proactive, and ready to support wherever needed.
- You’re the type to get stuck in and are excited at the thought of problem solving
WORKING DAY & HOURS:
● Full time
● Monday - Friday: 8:30am - 5pm
PLACE OF WORK:
- LANX HQ, Whalley, BB7 9YE
- WFH days are Thursdays and are offered after probation, with prior managerial approval.
- Employees may work remotely for up to two days per week, depending on their location relative to HQ. Any additional days require agreement with their line managers.
ANNUAL LEAVE:
● Permitted 28 days annual leave per year
● Permitted a maximum of 5 days of annual leave in October each year
● Due to an exceptionally busy trading period, not permitted to take annual leave in November, December and the first 2 weeks of January
● There may be a Christmas shut down in December for all staff, for which annual leave must be used, dates tbc
● Please note bank holidays are regarded as normal working days at LANX - however staff may request these as annual leave
MUST WORK:
● 1x day over our annual Sample Sale Weekend - usually March, dates tbc
● 2 additional days around Black Friday - usually end of Nov
● For the above additional days annual leave will be granted, or you can be paid 1.5 your normal day rate
EMPLOYEE BENEFITS:
● 40% off all full priced LANX footwear
● Annual staff wellness “shutting shop” day - fully paid
● Heavily discounted gym memberships at Per4m gym in Whalley > per4mhealth.co.uk
● In-house HR support & company pension
● Monthly staff social - expenses paid for/ subsidised
● Company pension
● Christmas party, all-expenses-paid staff
● Unlimited free coffee
● Good vibes!
Pay: £30,000.00-£35,000.00 per year
Benefits:
- Company events
- Company pension
- Employee discount
- Free parking
- Health & wellbeing programme
- On-site parking
- Work from home
Ability to commute/relocate:
- Whalley, Lancashire: reliably commute or plan to relocate before starting work (required)
Application question(s):
- Do you have an analytical mindset with the ability to make decisions according to data
Experience:
- Photoshop / Adobe Creative Cloud: 1 year (preferred)
- with CRM or email marketing (Ideally Klaviyo): 2 years (required)
- strong excel / google sheets: 1 year (preferred)
Work Location: In person
