The Rodial Group was founded by London-based entrepreneur, speaker and best-selling author Maria Hatzistefanis in 1999. She has been creating bestselling skincare for over 25 years for skincare sister brands Rodial and Nip+Fab.
Rodial, with its hi-tech, innovative and iconic skincare and complexion products, is loved and used by customers and high-profile names around the world, while Nip + Fabs mission is simple: to provide customers with luxury, science-based skincare formulations at high-street prices and empower them with ingredient knowledge.
We are a female-led and founded independent group and live by our values. We champion each other and encourage ourselves and our customers to aim high through our products, events, engagements, publications and high-profile partnerships.
Today, both Rodial and Nip + Fab products are available worldwide in 30+ countries, in both prestigious luxury department stores and multiple high-street retailers and pharmacies.
The Opportunity
As Head of Digital, you will lead Rodials global digital strategy, accelerating ecommerce revenue
through best-in-class performance marketing, affiliate marketing, influencer partnerships, CRM and
customer acquisition.
Working within a self-funded, family-owned luxury beauty business, you will combine strategic thinking
with exceptional execution to deliver measurable commercial growth across all digital channels. Every
marketing investment must contribute to profitable growth, ensuring customer acquisition is balanced with strong commercial returns.
You will own the global digital marketing budget and be responsible for delivering profitable customer
acquisition, maximising customer lifetime value and ensuring every marketing investment delivers
measurable return while supporting the long-term profitability of the business.
A dynamic, hands-on leader, you will be comfortable moving from high-level strategy to campaign
execution. You thrive in a fast-paced entrepreneurial environment, enjoy making data-led decisions and
take ownership of delivering exceptional commercial results.
Please note we work 4 days a week from our office in W11 and Fridays from home.
Key Responsibilities
Digital Growth Strategy
- Own and deliver Rodial's global strategy aligned to ambitious ecommerce revenue and profitability targets
- Develop integrated customer acquisition plans across paid media, affiliate marketing, influence marketing and CRM
- Identify new commercial opportunities, platforms and partnerships to accelerate growth
- Drive a culture of continuous testing, optimisation and innovation
Affiliate Marketing
- Develop and scale Rodials global affiliate programme
- Build strategic relationships with affiliate networks, publishers and creator commerce platforms
- Recruit new affiliate partners to drive customer acquisition and incremental revenue
- Monitor affiliate performance and maximise return on investment
Influencer Marketing
- Develop Rodials influencer marketing strategy across the UK, US and international markets
- Manage influencer investment with clear commercial accountability
- Build long-term creator partnerships that deliver measurable sales growth
- Scale ambassador programmes, paid partnerships and gifting initiatives
- Measure influencer activity against revenue, customer acquisition and return on investment
CRM & Customer Retention
- Lead the CRM strategy across email, SMS and customer lifecycle marketing
- Improve customer retention, repeat purchase and lifetime value
- Develop customer segmentation, automation and personalisation strategies
- Deliver best-in-class campaign planning and customer journeys
Ecommerce Marketing
- Partner closely with the Head of Ecommerce to maximise website conversion and digital trading performance
- Optimise landing pages, merchandising, promotional campaigns and onsite customer journeys.
- Support new product launches with commercially focused digital campaigns
- Ensure exceptional customer experience across every digital touchpoint
Analytics & Commercial Performance
- Own the global digital marketing budget, ensuring efficient allocation of investment and
measurable return
- Report on weekly and monthly trading performance against agreed KPIs
- Translate performance data into actionable recommendations and commercial decisions
- Build clear reporting dashboards and performance reviews across all digital channels
Leadership & Team Management
- Lead, motivate and develop a high-performing digital marketing team
- Set clear objectives, KPIs and accountability across internal teams and external agencies
- Foster a culture of pace, ownership, collaboration and commercial thinking
- Build strong cross-functional relationships with Ecommerce, Creative, Finance and Commercial
teams
- Lead by example, remaining hands-on whenever required to deliver exceptional execution
GENERAL:
- Contribute to the overall commercial strategy and growth of Rodial
- Communicate digital performance and trading updates to senior leadership
- Carry out additional duties when reasonably requested and where necessary within the defined
levels of responsibility and accountability of the role
- As a senior leader within an entrepreneurial, self-funded family business, drive change, challenge
existing ways of working and continuously improve digital performance across the organisation
To be successful in this role you will have the following:
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Previous experience at this level
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Has demonstrated progression or self-development in previous roles or education
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Numerical and literacy skills: Able to demonstrate effective written communication and can make practical use of relevant management information
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Excellent commercial acumen
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Accomplished negotiator and influencer
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Ability to use independent judgement
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Excellent attention to detail
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Strong organisation, prioritisation and time management skills
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Project management skills with ability to bring teams together
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Charismatic leader and relationship builder
