Job Role: CRM Manager
Based: Winsford, Cheshire
Reports to: CEO
Salary: £40,000-50,000
We’re a fast-growing home fragrance e-commerce brand seeking an experienced CRM Manager to shape our CRM strategy from the ground up and elevate our customer experience. If you’re ready to make a meaningful impact in a scaling, ambitious business, we’d love to hear from you.
The Role
We’re looking for a data-driven, growth-focused CRM Manager to own and scale our customer lifecycle strategy at Valentte. This is a hands-on role combining execution with ownership, where you’ll be responsible for day-to-day CRM performance while shaping how we use CRM to drive long-term growth.
You’ll manage and optimise our email programme, build and evolve automated lifecycle journeys, and lead our expansion into SMS and WhatsApp using the Bloomreach platform. Working closely with internal teams and external partners, you’ll play a key role in improving customer engagement, retention, and lifetime value as the business scales.
Key Responsibilities
- Own and optimise daily CRM activity across email, balancing campaign sends with automated lifecycle journeys to maximise relevance, performance, and deliverability across our 1m+ customer base
- Develop and optimise multi-channel customer journeys that increase conversion, retention, and customer lifetime value (LTV)
- Build, test, and refine campaigns, automations, and scenarios within Bloomreach
- Lead the expansion of CRM beyond email into SMS and WhatsApp, from strategy and planning through to execution and optimisation
- Manage segmentation, personalisation, and customer insights to ensure communications are timely, relevant, and effective
- Analyse campaign and journey performance, turning data into clear, actionable insights for the wider business
- Act as the internal owner and champion of Bloomreach, ensuring best-practice usage as the platform matures
- Collaborate closely with Marketing, Creative, E-commerce, and Product teams to align CRM activity with launches, promotions, and brand priorities
- Work with external agency partners to translate business requirements into effective CRM execution
- Maintain strong deliverability, list health, consent management, and GDPR-compliant communication standards
Measures of Success
Success in this role will be measured across the following areas:
- Growth in CRM-driven revenue across email, SMS, and WhatsApp
- Improved repeat purchase rate and customer lifetime value
Customer Engagement
- Improved open rates, click-through rates, and conversion rates across campaigns and automated journeys
- Increased proportion of revenue driven by automated journeys (e.g. welcome, post-purchase, replenishment, winback)
- Faster time-to-launch and ongoing optimisation of lifecycle programmes
- Successful launch and scaling of SMS and WhatsApp within Bloomreach, delivering strong engagement and ROI within the first 6–12 months
- Strong sender reputation, inbox placement, and list health
- Consistent campaign delivery, organised workflows, and brand-aligned execution
What You’ll Bring
- 3+ years’ experience in CRM, lifecycle marketing, or email marketing
- Hands-on experience with Bloomreach or a similar enterprise-level CRM or marketing automation platform. Training on Bloomreach will be provided.
- A proven track record of driving revenue and retention through email and lifecycle marketing
- Strong experience building automated journeys, segmentation, and A/B testing programmes
- A data-led, performance-driven mindset with confidence interpreting and acting on insights
- Experience with SMS and/or WhatsApp marketing, or a strong understanding of how these channels fit into a broader lifecycle strategy
- Excellent communication, organisational, and project-management skills
- Confidence working in a scaling business with evolving processes and partners
- A passion for consumer brands – bonus points if you love home fragrance
Valentte Values
- We deeply value individuals who are passionate about crafting exceptional home fragrance experiences that not only delight our customers but also boost our conversion rates.
- We appreciate those who are committed to continuous improvement - always seeking opportunities to enhance the customer journey, streamline processes, optimise systems, and refine our overall strategy.
- Collaboration is at the heart of what we do. We thrive when working together, supporting our channel, design, development, and warehouse teams to deliver outstanding customer experiences efficiently and seamlessly.
- Our team members leave their egos behind and embrace a culture of friendliness, respect, and genuine care - uplifting and supporting one another every step of the way.
Our Environment
We are a grounded, founder-led business fuelled by ambitious goals and rapid growth. Every product is crafted and fulfilled from our two facilities in Winsford, Cheshire. Beyond manufacturing and shipping, all of our creative work is handled in-house by a talented team of marketing and creative professionals, ensuring consistency and excellence in everything we do. We work hard, move fast, and dream big - but always with a smile. If you're ready to work with a company where your work will truly make a difference, we’d love to meet you.
Pay: £40,000.00-£50,000.00 per year
Benefits:
- Casual dress
- Employee discount
- Flexible schedule
- On-site parking
- Work from home
Application question(s):
- How many years of experience do you hold in CRM?
- Are you able to commute to Winsford 4 days per week?
Work authorisation:
- United Kingdom (required)
Work Location: In person
