Business Development Executive (SaaS Food Marketplace)
Location
Hybrid / Remote (United Kingdom)
Employment Type
Part-time
Salary
Competitive Base Salary + Uncapped Commission + Performance Bonuses
About the Role
We are looking for an ambitious, results-driven Business Development Executive to help grow our SaaS ecommerce platform by onboarding supermarkets, convenience stores, bakeries, cafés, restaurants, wholesalers, and other food retailers with surplus food to sell.
You will be responsible for identifying new business opportunities, generating leads, presenting the platform, negotiating commercial agreements, and converting prospects into long-term customers. Your success will directly contribute to reducing food waste while helping businesses recover revenue from surplus stock.
Key Responsibilities
- Identify and prospect new food businesses through cold calling, email outreach, networking, referrals, and social selling.
- Build and manage a strong sales pipeline using a CRM system.
- Schedule and conduct online and in-person product demonstrations.
- Explain how the platform helps businesses:
- Reduce food waste
- Generate additional revenue
- Reach new customers
- Manage discounted inventory efficiently
- Negotiate commercial terms and close new business agreements.
- Guide new merchants through the onboarding process.
- Ensure all merchant profiles, menus, pricing, and business information are correctly uploaded to the platform.
- Build long-term relationships with business owners and decision-makers.
- Collaborate with the Customer Success and Operations teams to ensure successful merchant launches.
- Monitor market trends and competitor activity.
- Attend trade shows, networking events, and local business meetings.
- Achieve and exceed monthly sales and onboarding targets.
- Maintain accurate records of all sales activity within the CRM.
Key Performance Indicators (KPIs)
- Number of outbound calls and emails completed.
- Qualified meetings booked.
- Product demonstrations completed.
- New merchants onboarded each month.
- Monthly recurring revenue (MRR) generated.
- Sales conversion rate.
- Merchant activation rate.
- Merchant retention after onboarding.
- Revenue generated from onboarded merchants.
Essential Skills & Experience
- Proven experience in B2B sales, Business Development, or Account Management.
- Strong prospecting and lead generation skills.
- Experience with cold calling and outbound sales.
- Excellent negotiation and closing skills.
- Strong presentation and communication abilities.
- Ability to build relationships with business owners and senior decision-makers.
- Self-motivated with the ability to work independently.
- Comfortable working in a target-driven environment.
- Experience using CRM software (HubSpot, Salesforce, Pipedrive, or similar).
- Full UK driving licence (preferred).
Desirable Experience
- SaaS sales experience.
- Experience selling to restaurants, supermarkets, hospitality, or retail businesses.
- Experience within ecommerce or marketplace platforms.
- Knowledge of food waste reduction initiatives.
- Familiarity with subscription-based software sales.
Personal Attributes
- Entrepreneurial mindset.
- Resilient and persistent.
- Excellent time management.
- Highly organised.
- Customer-focused.
- Strong commercial awareness.
- Positive attitude with a passion for sustainability.
- Comfortable working in a fast-growing startup environment.
What We Offer
- Competitive salary with uncapped commission.
- Performance bonuses.
- Career progression opportunities.
- Flexible working arrangements.
- Ongoing sales and product training.
- Opportunity to make a measurable environmental impact by reducing food waste.
- Collaborative and innovative team culture.
Success in the First 90 Days
By the end of your first three months, you will be expected to:
- Build a healthy sales pipeline of qualified prospects.
- Successfully onboard your first portfolio of merchants.
- Demonstrate confidence in delivering platform demonstrations.
- Meet agreed sales activity targets.
- Contribute to the company's monthly recurring revenue growth.
- Develop strong relationships with local food businesses and industry partners.
Pay: £25,420.00-£30,000.00 per year
Experience:
- B2B sales: 1 year (preferred)
Work authorisation:
- United Kingdom (required)
Work Location: Hybrid remote in Leeds (Yorkshire and Humber Region)
