Vacancy Name
Regional Marketing Executive (UK Wales and SW)- Cardiff
Employment Type
Permanent
Company Description
Xeinadin was established in 2019 when a number of leading business advisory and accountancy practices across the UK and Ireland came together to re-imagine the future of accountancy. Our collective mission to provide locally forged, trusted business advice to SMEs through forward-thinking, close-knit relationships remains pivotal to our growth. It's our people who drive our business forward, and we offer them future-focused career opportunities whilst supporting individual specialisms. Our regional offices of over 3000 colleagues operate collaboratively, combining collective expertise to maximise potential.
Description
We’re looking for a commercially minded Regional Marketing Executive to support the delivery of marketing activity across our Wales and South West region.
This role sits within a team of regional marketing leads and will work closely with colleagues across operations, business development, and central marketing.
You’ll play a key role in:
Delivering local marketing campaigns and activity
Supporting client growth through effective marketing
Bringing to life our service line expertise (Audit, Tax, Advisory) within the region
This is an ideal opportunity for someone looking to step into a broader, stakeholder-facing role with increasing ownership and visibility.
Key Responsibilities
Regional Marketing Delivery:
Support the execution of regional marketing plans aligned to growth priorities
Coordinate local campaigns, events, and initiatives to increase brand visibility and client engagement
Develop marketing collateral tailored to local markets and sectors
Ensure consistent and effective use of brand across all regional activity
Stakeholder Engagement:
Partner with office leads and fee earners to identify marketing opportunities
Act as a key point of contact for marketing support within the region
Manage and prioritise marketing requests, ensuring timely and high-quality delivery
Work collaboratively with central marketing teams (digital, PR, design, CRM)
Service Line Focus:
Support the promotion of core service lines (Audit, Tax, Accounts, Advisory) across the region
Help identify opportunities to cross-sell and upsell services to existing clients
Work with service line leads to align campaigns with commercial priorities
Develop content and materials that position the firm as a trusted advisor
Business Development & Bids:
Assist in the preparation of high-quality pitch and tender documents
Support local business development team and partners with targeted marketing campaigns
Contribute to improving win rates through strong, consistent messaging
Campaigns, Content & Channels:
Coordinate local email marketing campaigns and maintain CRM data quality
Support the delivery of PR and local communications activity
Create and adapt content for social media, events, and campaigns
Measure and report on campaign performance where required
Events & Local Profile:
Support the planning and delivery of events, webinars, and networking activity
Ensure the firm maintains a strong presence in local markets and sectors
Key Requirements
2–4 years’ experience in a B2B or professional services marketing role
Experience working in or alongside accountancy or professional services (Audit / Tax / Advisory)
Strong stakeholder management and communication skills
Experience supporting marketing campaigns and events
Comfortable working across multiple projects and priorities
Additional Requirements
Experience supporting tenders / pitches
Knowledge of CRM systems and email marketing tools
Experience collaborating with service line or sector teams
Proactive and organised, with strong attention to detail
Commercially aware and interested in how marketing contributes to growth
A team player who enjoys working with a range of stakeholders
Keen to develop and progress within a regional marketing structure
Benefits
Benefits
Company Pension Scheme
25 days of annual leave + bank holidays
Additional annual leave days from certain levels of seniority
Ability to buy up to 5 days of annual leave to reach a maximum of 30 days per annum
Business closure over Christmas*
Life Assurance x4 annual salary
Enhanced family leave policies
Enhanced Company Sick Pay
Employee Assistance Programme – 24/7 support, free and confidential
Corporate Discounts Platform
Flexible Benefits platform with ability to opt-in to various insurances (level of seniority dependent & self-funded at corporate rates) such as:
Critical Illness Cover
Cash plan
Cycle to work
Eye care
Dental
subject to exceptions and business needs