Sprinklr is the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), empowering brands to deliver extraordinary experiences at scale — across every customer touchpoint.
By combining human instinct with the speed and efficiency of AI, Sprinklr helps brands earn trust and loyalty through personalized, seamless, and efficient customer interactions. Sprinklr’s unified platform provides powerful solutions for every customer-facing team — spanning social media management, marketing, advertising, customer feedback, and omnichannel contact center management — enabling enterprises to unify data, break down silos, and act on real-time insights.
Today, 1,900+ enterprises and 60% of the Fortune 100 rely on Sprinklr to help them deliver consistent, trusted customer experiences worldwide.
As Principal Product Marketing Manager for Sprinklr Service, you will be the strategic owner of one of Sprinklr's most critical and fastest-growing business lines. Reporting to the VP of Product Marketing and embedded within the Product Marketing Center of Excellence (CoE), you will define how Sprinklr Service is positioned, differentiated, and brought to market globally. This is a senior individual contributor role that requires deep CCaaS expertise, sharp strategic instincts, and the ability to drive both global strategy and cross-functional execution at scale.
You will own the full product marketing mandate for Sprinklr Service – from foundational messaging architecture to supporting competitive intelligence, thought leadership, and GTM strategy – while working closely with Product Management, Outbound Product Marketing teams, Sales, and Marketing to ensure Sprinklr Service wins in the market.
Strategic Positioning & Market Leadership:
Go-To-Market Strategy & Execution:
Build and own launch playbooks, ensuring cross-functional alignment across Product, Sales, Customer Success, and Marketing
Market Intelligence & Thought Leadership:
Build Sprinklr's authoritative voice in the CCaaS and customer service market through high-impact thought leadership – POVs, industry research, executive keynotes, analyst briefings, and strategic content
Partner with the Analyst Relations team to support Gartner, Forrester, and IDC briefings and evaluations, providing Service-specific positioning, messaging, and competitive insights
Content Strategy & Enablement Framework:
Develop foundational collateral that Outbound Product Marketing teams and field teams rely on: battle cards, competitive positioning, sales decks, demo scripts, use cases, ROI models, and product guides
Act as the internal strategic consultant for Service-focused messaging, guiding campaign strategy, demand generation positioning, and customer communications
Cross-Functional Leadership:
8–12 years of experience in Product Management/ Product Marketing, with a significant emphasis on the CCaaS, Contact Center, or Customer Service technology space
We focus on our mission: Sprinklr was founded in 2009 to solve a big problem: growing enterprise complexity that separated brands from their customers. Our vision was clear: to unify fragmented teams, tools and data — helping large organizations build deeper, more meaningful connections with the people they serve. Today, Sprinklr has a unified, AI-native platform for four product suites: Sprinklr Service, Sprinklr Social, Sprinklr Marketing, and Sprinklr Insights. Sprinklr is here to do three things:
Empower companies to deliver next generation, unified engagement journeys that reimagine the customer experience.
Create a culture of customer obsession, with trust, teamwork, and accountability.
We believe in our product: Customers who value exceptional customer experiences have what they need on our single unified platform, built with an operating system approach on a single codebase. That means that everything — and everyone — can work together to service, respond, sell, and market to customers on the channels they prefer. While Unified Customer Experience Management (Unified-CXM) as a category is just getting started, we are well on our way to creating a no-compromise, unified approach to better customer experiences for the world’s leading enterprise brands.
We invest in our people: We offer a comprehensive suite of benefits designed to help each member of our team thrive. Sprinklr believes that you should be able to get the type of care you need for your personal well-being when you need it. We offer you and your family voluntary healthcare coverage in countries where applicable. We believe it is important to take time off – it is essential for your mental and physical wellbeing. We provide Sprinklrites with paid time off to recharge and spend time with loved ones. We want to grow our talent with purpose. Our open Mentoring Program is designed to create meaningful connections that support growth and amplify our focus.
To learn more about employee benefits by region, click here.
To learn more about all-things-Sprinklr, visit our candidate resource hub here.
EEO - Our philosophy: Our goal is to ensure every employee feels like they belong and are operating in a collaborative environment. We fervently believe every employee matters and should be respected and heard. We believe we are stronger when we belong because collectively, we’re more innovative, creative, and successful.
Sprinklr is proud to be an equal-opportunity workplace and complies with all applicable federal, state, and local fair employment practices laws. We are committed to equal employment opportunity regardless of race, color, religion, creed, national origin or ancestry, ethnicity, sex (including gender, pregnancy, sexual orientation, and gender identity), age, physical or mental disability, citizenship, past, current, or prospective service in the uniformed services, genetic information, or any other characteristic protected under applicable law.
Reasonable accommodations are available upon request during the interview process. To request an accommodation, please work directly with your recruitment coordinator or recruiter.
Warning about Recruiting Scams: Please be vigilant for recruiting scams impersonating Sprinklr. Sprinklr will never ask you for money, to pay for equipment, or for unnecessary personal information during the interview process. Sprinklr will also never pay in Bitcoin or send email communications from our executives. Please review the Federal Trade Commission's advice to avoid these types of scams.
If you are contacted by someone whom you suspect may not be appropriately representing Sprinklr, please do not engage and block their email or phone number immediately.
