37.5 hours per week
Location
Hybrid — home-based with access to Dingley's Promise offices
Reports to
Head of Communications / Project Manager
About Dingley's Promise
Dingley's Promise is the UK's largest specialist early years SEND charity, supporting children aged 0–5 with special educational needs and disabilities and their families. We operate twelve specialist centres across England and deliver national training to over 30,000 early years practitioners each year. Our mission is to make sure every child with SEND gets the best possible start in life.
This role sits within a national government-funded programme delivering high-quality online CPD to up to 10,000 early years practitioners across England, in partnership with a consortium of specialist sector organisations.
Role Purpose
Plan and deliver the social media and digital marketing strategy for Dingley's Promise's national early years SEND CPD programme, driving practitioner registrations and supporting partner marketing activity to reach and engage the full target audience across England.
Key Responsibilities
Social media management
- Develop and manage the social media strategy for the programme across LinkedIn, Facebook, Instagram and X
- Create, schedule and publish engaging organic content tailored to early years practitioners
- Monitor and respond to engagement, comments and direct messages across platforms
- Identify and engage key sector influencers, practitioner communities and partner social channels to amplify reach
- Track and report social media performance data against registration targets
Digital campaign management
- Support the development and execution of the digital advertising campaign (£75,000 budget)
- Brief and coordinate with external agencies or freelancers where needed
- Monitor campaign performance and optimise targeting and creative to maximise registrations
- Ensure campaign messaging is consistent across all channels and aligned with programme and Dingley's Promise brand guidelines
Partner marketing coordination
- Liaise with consortium marketing partners on their marketing deliverables and coordinate activity across partner networks
- Coordinate the schedule of partner emails, social posts and newsletter placements
- Provide partners with assets and copy they need to promote the programme to their networks
- Track and collate partner marketing activity for reporting
Content creation
- Write compelling copy for social media, email campaigns, the programme website and promotional materials
- Commission and coordinate video content production within budget
- Create or oversee production of printed marketing assets and merchandise for national events
Person Specification
Essential
- Demonstrable experience managing social media channels professionally, including content creation and community management
- Experience planning and executing digital marketing campaigns
- Strong copywriting skills — able to write engagingly for a practitioner audience
- Competent with social media management and scheduling tools
- Analytically minded — comfortable using data to track performance and inform decisions
- Collaborative and organised, with experience working across multiple stakeholders or partners
Desirable
- Experience marketing CPD, training or educational programmes
- Familiarity with the early years or education sector
- Experience managing paid social or digital advertising campaigns
- Knowledge of GDPR requirements for marketing communications
- Experience coordinating partner marketing activity at national scale
Dingley's Promise is committed to creating a diverse, inclusive and supportive workplace where everyone feels valued and respected.
We welcome applications from people of all backgrounds and communities and are committed to ensuring equality of opportunity throughout our recruitment and employment practices. We do not discriminate on the basis of age, disability, gender reassignment, marriage or civil partnership, pregnancy or maternity, race, religion or belief, sex or sexual orientation.
We believe that diversity strengthens our organisation and enables us to better serve the children, families and communities with whom we work.
Reference: DINGLEY1
Pay: £26,000.00-£28,000.00 per year
Work Location: Hybrid remote in Newbury (Berkshire)
