The Group Revenue Manager is responsible for maximizing revenue, occupancy, and profitability across a portfolio of serviced apartments by developing and executing effective revenue management strategies. The role involves analyzing market trends, forecasting demand, optimizing pricing, managing distribution channels, and collaborating closely with sales, marketing, operations, and finance teams to achieve business objectives.
Key Responsibilities
- Develop and implement revenue management strategies for a portfolio of serviced apartment properties.
- Monitor market trends, competitor pricing, and demand patterns to identify revenue opportunities.
- Optimize daily pricing, inventory, and length-of-stay controls to maximize RevPAR, ADR, occupancy, and total revenue.
- Prepare short-, medium-, and long-term demand forecasts and budget projections.
- Conduct regular revenue meetings with property and commercial teams.
- Analyze booking pace, pickup, cancellations, and market segmentation to recommend pricing actions.
- Manage distribution across OTAs, GDS, direct booking channels, and corporate accounts to ensure optimal channel performance.
- Collaborate with sales and marketing teams to develop promotional campaigns and corporate pricing strategies.
- Evaluate the effectiveness of promotions, packages, and special offers.
- Ensure rate parity and maintain pricing integrity across all distribution channels.
- Produce weekly and monthly performance reports with actionable insights.
- Support annual budgeting and business planning processes.
- Identify new revenue opportunities, including ancillary revenue streams and extended-stay products.
- Maintain and optimize revenue management systems (RMS), PMS, and channel management platforms.
- Train and mentor property teams on revenue management best practices.
Key Performance Indicators (KPIs)
- Revenue growth
- RevPAR (Revenue per Available Room)
- ADR (Average Daily Rate)
- Occupancy percentage
- Market share (RGI, ARI, MPI where applicable)
- Forecast accuracy
- Direct booking contribution
- Distribution cost optimization
- Gross Operating Profit (GOP) contribution
Qualifications
- Bachelor's degree in Hospitality Management, Business, Finance, Economics, or a related field.
- 5+ years of revenue management experience in hospitality, preferably within serviced apartments, extended stay, or hotels.
- Multi-property or regional revenue management experience preferred.
- Professional certifications in Revenue Management are an advantage.
Skills & Competencies
- Strong analytical and financial modeling skills.
- Advanced Excel skills.
- Experience with revenue management systems (e.g., IDeaS, Duetto, BEONx).
- Knowledge of PMS and channel management systems (e.g., Opera, Mews, SiteMinder).
- Understanding of OTA distribution and digital booking channels.
- Excellent forecasting and reporting capabilities.
- Strong commercial awareness and strategic thinking.
- Excellent communication and presentation skills.
- Ability to influence cross-functional stakeholders.
- Strong problem-solving and decision-making abilities.
- High attention to detail and organizational skills.
Preferred Experience
- Experience managing revenue for serviced apartments, aparthotels, or extended-stay accommodation.
- Knowledge of both transient and long-stay demand segments.
- Experience with corporate housing, relocation business, and B2B contracts.
- Familiarity with dynamic pricing strategies and automation tools.
- Experience working across multiple markets or countries.
Working Relationships
- Commercial Director
- Sales Team
- Marketing Team
- General Managers
- Operations Managers
- Reservations Team
- Finance Department
- Distribution & E-commerce Teams
Success Profile
A successful Group Revenue Manager combines analytical expertise with commercial acumen to make data-driven pricing decisions. They proactively identify market opportunities, collaborate effectively across departments, and continuously optimize revenue performance while maintaining a strong focus on guest demand, profitability, and long-term business growth.
Pay: From £50,000.00 per year
Work Location: In person
