Darcey Properties, part of Free Courses UK, is a growing holiday rental property company offering high-quality short-term accommodation across the Costa Del Sol. Our portfolio caters to leisure travellers as well as corporate and group bookings, and we are focused on increasing occupancy through effective digital marketing and platform optimisation.
The Role
We are seeking an experienced and proactive Marketing Executive to manage and grow bookings across multiple holiday rental platforms while expanding our brand presence through social media and direct engagement. This role is central to driving revenue, increasing visibility of our properties, and strengthening relationships with both new and existing clients.
Key Responsibilities
- Manage and optimise listings across all major holiday rental platforms (e.g. Airbnb, Booking.com, Vrbo and similar), ensuring maximum visibility and conversion
- Actively use platform tools and promotional features to increase enquiries and bookings
- Develop and manage paid and organic social media advertising campaigns
- Join relevant Facebook groups and online communities, engaging professionally with potential customers and travel audiences
- Re-engage existing clients through targeted outreach and marketing initiatives
- Proactively reach out to corporate groups, relocation companies, and business travel networks to generate longer-term and repeat bookings
- Monitor performance metrics, bookings data, and campaign results, adjusting strategies accordingly
- Ensure all marketing activity aligns with the Darcey Properties brand and property standards
Required Experience and Skills
- Proven experience marketing holiday rental properties or serviced accommodation
- Strong working knowledge of all major holiday rental platforms and their promotional tools
- Demonstrable experience with social media advertising, particularly Facebook and Instagram
- Confident communicator with the ability to engage customers in online groups and direct conversations
- Experience re-engaging previous clients and building repeat business
- Ability to identify and approach corporate and group booking opportunities
- Highly organised, self-motivated, and results-driven
- Understanding of Spanish leisure and corporate travel markets
What We Offer
- Flexible working arrangements
- Opportunity to shape and grow the marketing function within a growing company
- Long-term growth opportunities as the property portfolio expands
To apply, please submit your CV along with a brief summary of relevant experience and examples of platforms or campaigns you have managed.
Pay: £35,000.00 per year
Benefits:
- Casual dress
- Company pension
Work Location: Remote
