About us
Dr Lavan Ganeshkumar (PhD, UCL) teaches GCSE and A-Level maths and science to hundreds of students through Ganes Academy (London) and Trayna, our adaptive learning app. Trayna launches publicly on 20 August. We record hours of teaching content every week, and we have almost no public distribution. That gap is this job.
The role, in two phases
Now to launch (August): production-weighted. You join the editing team on our summer content sprint, cutting finished tutorial videos in Premiere to our established templates and AI-assisted workflow (Descript captions, template-driven titles, nothing typed frame-by-frame). Alongside, you build the distribution machine: channel accounts, caption and thumbnail templates, a bank of vertical clips ready to fire, and the posting calendar for launch week.
From launch onward: distribution-led. You own the public content engine:
- Cut and post 1-2 vertical clips daily (TikTok, YouTube Shorts, Reels) from teaching footage: hook-first, captioned, on brand
- Weekly long-form YouTube uploads (5-10 min cuts) with thumbnails
- Run the posting calendar around the academic year (results days, mocks, exam season)
- Track performance (retention curves, profile visits, link clicks) and feed it back into what we clip next
- Triage comments and surface what's worth responding to (Dr Lavan replies personally; you keep the queue moving)
- Support launches and campaigns: launch week 20 August, Year 13 rollout in January, GCSE rollout in March
One thing to be clear about
The face and voice of this brand are set: every video is Dr Lavan, every reply reads as him. You are the engine that gets that seen, not an on-camera presence. If you want to build something big from behind the camera, this is a rare seat: a genuine zero-to-one channel build with unlimited source material and a real product behind it.
We need
- Demonstrable short-form editing: links to vertical content you've cut (any niche; we care about hooks and pacing)
- Fluent Premiere Pro plus transcript/caption workflow (Descript or equivalent)
- Working After Effects: comfortable using and adapting our motion graphics templates and MOGRTs (animated captions, lower thirds, vertical reformats, renders to spec). You don't need to build complex animation from scratch; you do need to be at home inside AE, not learning it
- Working Illustrator for thumbnails and brand asset tweaks
- Working understanding of what makes educational and talking-head content perform on TikTok and Shorts
- AI tools in your current workflow as standard, not experiment
- Fast, self-managing, low overhead: you take the week's footage and come back with posted content
- Own editing setup (we provide Adobe CC, Claude, and tool subscriptions on passing the task)
Bonus: motion design ability beyond template use; evidence of growing an account from small numbers; maths/science comfort; email/newsletter experience.
Process
- Application with links to short-form work you've edited, plus one line: the best-performing piece of educational content you've seen this year and why it worked
- Paid practical task (90 minutes, £15/hr): we send ~20 minutes of raw teaching footage; you return two vertical cuts with captions. We're judging hook instinct and speed.
- Short interview covering your first 30 days. Offers within 48 hours.
This is an automated-volume process: applications without working links are not reviewed.
Pay: £15.00 per hour
Work Location: Hybrid remote in Camden Town NW1
