Marketing Manager
- Reports to: Head of Digital
- Location: Remote / Hybrid / on-site at Newport (NP19 4RG)
- Hours: 40 hours per week, Monday to Friday
- Salary: £40,000 to £55,000 per annum
About Genpower
We are the exclusive UK and Ireland distributor for Hyundai Power Products and a global distributor for JCB Tools and power products. Alongside these leading brands, our portfolio includes P1 Power Equipment, Evopower, Gardentek and BE Pressure.
Established as a family-run business in 2006, we have grown into a leading distributor within the power equipment sector. We operate from our headquarters in Pembroke Dock and our 100,000 sq ft distribution centre in Newport, supporting customers across the UK and internationally.
Having surpassed £50m in turnover, we are continuing our ambitious growth journey towards £100m. We supply an extensive approved dealer network while also reaching consumers directly through our own Shopify stores, Amazon, eBay and other leading marketplaces.
The role
You will own the marketing roadmap end to end, lead day-to-day delivery and develop the capability of the team around you. This is a hands-on leadership role in a small team. We are looking for someone who’s comfortable and hands on across content, paid, email, social and brand.
What you will be doing
- Own the marketing strategy and roadmap across Hyundai Power Products, JCB Tools and our wider brand portfolio
- Lead and develop a team covering paid ads, content, video, live streaming, email and design
- Use AI tooling as your default working method: content production, campaign analysis, creative testing, research, reporting and automation
- Plan and control the marketing budget, with spend decisions made against attribution and margin data rather than platform-reported figures
- Work with our in-house reporting and attribution platforms to measure performance and act on what they tell you
- Drive organic growth through SEO, content and answer-engine optimisation, so our brands are cited in AI search as well as ranking in Google
- Run email and SMS programmes through Attentive, from segmentation to flow design
- Feed every sales channel: our own websites, Amazon, eBay and marketplaces and the dealer network
- Build and document repeatable processes so output does not depend on any one person
- Report performance and forecasts to the Head of Digital and the Sales and Marketing Director
What we are looking for
Essential
- Proven experience leading marketing in an e-commerce or multi-channel retail business
- Demonstrable, practical use of AI tools in daily marketing work. We will ask you to show us what you have built or automated
- Strong grasp of paid search and paid social, SEO, CRO and email marketing
- Comfort with data: GA4, Google Ads, spreadsheets at volume and an interest in learning our BigQuery reporting tool
- Experience managing or mentoring a team, with a record of raising their output
- Commercial thinking. You understand margin, run rate and return on ad spend and you make decisions on those numbers
- Clear written English and the ability to brief, edit and hold a consistent brand voice
Desirable
- Shopify, Amazon Seller Central or marketplace experience
- Attentive, SEMrush, Looker Studio or similar
- Experience in tools, garden machinery, construction or a comparable trade sector
- Any technical ability: SQL, scripting, prompt engineering, no-code automation
What is in it for you
- Competitive salary with performance-related bonus
- Private healthcare
- Perkbox membership and staff discount across all our brands
- Employer contribution pension scheme
- Increasing holiday allowance with length of service
- Hybrid working (remote working for the right candidate)
- A genuine budget and mandate for AI tooling and a team that already works this way
How to apply
Send your CV and a cover letter explaining your experience and how you use AI in your marketing work.
We are committed to providing an inclusive recruitment process. If you require any adjustments during the application or interview process, please let us know and we will work with you to support your needs.
Interview process
As part of the process we will ask you to complete a short practical task: take a real product from one of our brands and outline how you would market it, showing the AI tools you used to get there and what you would measure. We are interested in your thinking and your method, not a polished deck.
Pay: £40,000.00-£55,000.00 per year
Benefits:
- Employee discount
- Free parking
- On-site parking
- Private medical insurance
Work Location: Hybrid remote in Newport NP19
