Company Overview
William Smith Group 1832 is a leading trade supplier within the distribution and manufacturing sectors. We are proud of our employee-focused culture, strong customer relationships, and commitment to innovation and growth.
We believe in developing our people, rewarding performance, and creating clear opportunities for progression within our sales function.
Role Overview
The Sales & Lead Generation Coordinator plays a key role in driving revenue through structured outbound sales campaigns and proactive follow-up of marketing-generated leads.
This is an office-based, phone-focused sales role. You will work through pre-populated customer lists for specific campaigns, promotions, product launches or training initiatives, while also managing and converting inbound marketing enquiries.
You will be responsible for engaging customers, identifying sales opportunities, promoting relevant products or courses, and converting leads into revenue. Performance is measured through activity levels, conversion rates and campaign success.
This is a target-driven role with a base salary and commission linked to campaign performance.
Key Responsibilities
Campaign-Based Outbound Sales
- Work through pre-populated customer lists provided for specific campaigns
- Proactively contact existing and prospective customers via telephone.
- Promote products, services, promotions or training courses.
- Identify sales opportunities and close orders where appropriate.
- Record all outcomes accurately in the CRM system.
- Meet campaign KPIs including call volumes, conversions and revenue targets.
Marketing Lead Follow-Up
- Manage and follow up all inbound marketing-generated leads.
- Contact customers who: Request samples, Complete online enquiries, Download resources, Click promotional campaigns
- Qualify interest and convert opportunities into sales
- Ensure timely follow-up and strong customer experience.
- Provide feedback on lead quality and trends.
Customer Engagement & Sales Support
- Build rapport with customers and understand their requirements.
- Recommend suitable products or solutions.
- Handle objections confidently and professionally.
- Escalate complex queries to appropriate teams when required.
- Support the wider Sales team with campaign feedback and insights.
Performance & Reporting
- Achieve agreed KPIs including:
- Call activity
- Lead response times
- Conversion rates
- Campaign revenue targets
- Maintain accurate and up-to-date CRM records.
- Provide campaign performance feedback to Sales & Marketing teams.
About this role
- Structured, campaign-led internal sales
- Lead generation and conversion
- Office-based outbound calling
- Target-driven with commission opportunity
- A strong foundation role within the Sales function
Skills & Experience Required
- Confident and professional telephone manner
- Comfortable making outbound sales calls daily
- Strong communication and listening skills
- Resilient and target-driven mindset
- Good organisational and time management skills
- Comfortable using CRM systems
- Positive attitude and willingness to learn
- Previous telesales, lead generation or internal sales experience preferred (but not essential)
Commission & Rewards
This role includes:
- Competitive base salary
- Commission paid per campaign based on performance
- Performance-based bonuses
- Clear KPIs and earning potential
- Ongoing sales training and development
- High performance is recognised and rewarded.
What we offer:
- Competitive salary
- Pension Scheme
- Life Assurance 6 x Salary
- Free Parking
- Employee Assistance Programmes
- Training and career development
- Holiday Purchase Scheme
- Cycle to Work Scheme
- Techscheme and Employee Discount
If you are a motivated individual who thrives in a dynamic environment, we would love to hear from you. Please submit your CV and any additional information detailing your relevant experience.
Pay: £27,866.63 per year
Benefits:
- Company pension
- Free parking
Work Location: In person
