he Commercial Director, UK & Ireland, is a strategic leader responsible for driving sales growth, maximizing customer satisfaction, and meeting revenue targets within the UK and Ireland region. This role oversees a team that includes sales team, technical support, training, inside sales, account management, ensuring all functions work cohesively to support business objectives.
The Commercial Director is hands-on, maintaining strong relationships with key customers, identifying growth opportunities, and adapting strategies to meet the specific needs of the UK and Ireland markets.
Responsibilities:
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Regional Sales Strategy: Develop and implement a sales strategy tailored to the UK and Ireland, with a strong emphasis on building and nurturing partnerships with installers and major installation companies.
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Team Leadership: Manage and mentor the regional sales, technical support, and sales admin teams, ensuring alignment with company goals and a focus on customer satisfaction.
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Business Development with Installers and large distribution channels: Establish and cultivate relationships with defined customers, identifying partnership opportunities that drive both volume and loyalty.
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Operational Planning: Prepare and present a comprehensive business plan to the executive team, outlining strategies for market growth, installer engagement, and revenue targets in the region.
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Sales and Growth Objectives: Drive sales performance to meet or exceed regional targets, with a focus on expanding market share and building long-term customer loyalty.
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Key Account Management: Strengthen relationships with top key accounts firms and channel partners, ensuring continuous engagement and satisfaction through direct interactions and support.
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Customer Engagement: Regularly engage with key installation partners, understanding their needs to develop tailored sales solutions and ensure effective post-sale support.
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Market Analysis and Adaptation: Analyze regional market trends, competitor activities, and customer behaviors, particularly within the installation sector, adapting strategies to maintain competitive advantages VS the competition.
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Pricing and Policy Development: Set competitive pricing, discount structures, and terms specifically for high-profile installation companies and channel partners to drive regional growth.
Requirements
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Experience in Installation Sales: Strong track record of working with installation companies, major installers, and channel partners, preferably in the technical solutions or security systems sector.
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Team Leadership: Proven experience managing multi-functional teams, including sales, technical support, inside sales, and administrative functions, fostering collaboration and accountability.
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Deep Industry Knowledge: In-depth understanding of the installation industry in the UK and Ireland, including key players, market trends, and customer needs within the region.
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Strategic Sales Mindset: Ability to develop data-driven, strategic sales plans, with a proactive approach to problem-solving and identifying new business opportunities.
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Technical Sales Expertise: Background in selling complex technical solutions to installers and large accounts, with demonstrated success in channel management.
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Communication Skills: Exceptional written and oral communication skills, capable of building rapport and negotiating with decision-makers in the installation sector.
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Organizational Skills: Strong organizational and project management abilities, with a proven capacity to manage complex responsibilities and multi-disciplinary teams.
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Travel Requirements: Willingness to travel within the UK, Ireland, and occasionally to the company HQ.
Critical Personal Attributes
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Growth-Oriented – Focused on business growth, market expansion and opportunity creation.
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Strategic Thinker – Able to translate vision into actionable plans and long-term results.
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Strong Commercial Acumen – Deep understanding of revenue generation, profitability and market dynamics.
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Results-Driven – Highly focused on achieving targets and delivering measurable outcomes.
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High Accountability – Takes ownership, drives execution and holds self and others accountable.
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Decisive – Makes timely and effective decisions, even in uncertain situations.
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Resilient – Maintains focus, energy and determination in challenging environments.
Ideal Profile
A commercially driven leader who combines strategic thinking with strong execution, inspires people, drives growth, and leads change with confidence and accountability.
