General Manager – Flagship Free Roam VR Experience
Edinburgh
£40,000–£45,000 + performance bonus
About the Role
We are launching a flagship free-roam virtual reality venue in Edinburgh and are looking for an exceptional, hands-on General Manager to lead the business from pre-opening through launch and into full operations.
This is a rare opportunity to take full ownership of a new entertainment concept — with real autonomy to build the team, shape the customer experience, and drive commercial success from day one.
The role is highly technology-led, combining venue operations with hands-on use of VR systems, booking platforms and customer management tools. It would particularly suit someone who is confident with technology and enjoys working in a gaming, immersive or digitally-driven environment.
With ambitious expansion plans, this role offers clear progression into multi-site or regional leadership for the right candidate.
Key Responsibilities
Operations & Leadership
- Lead venue setup, pre-opening activity and operational readiness
- Run day-to-day operations, delivering a seamless, high-quality customer experience
- Recruit, train and lead a high-performing on-site team
- Act as the on-site business leader, driving standards, culture and performance
- Oversee VR sessions and undertake basic technical troubleshooting to ensure smooth operation
- Liaise with the franchise provider on system updates, gameplay changes and operational best practice
Commercial & Performance Management
- Manage day-to-day commercial performance of the venue, ensuring strong revenue delivery and efficient operations
- Drive bookings, utilisation and overall performance
- Monitor commercial KPIs (occupancy, revenue, customer feedback, repeat bookings)
- Prepare and present a monthly performance review pack, including KPIs, insights and actions
- Develop and execute initiatives to maximise revenue (groups, parties, corporate events)
Marketing & Growth
- Own and execute local marketing strategy in Edinburgh
- Lead social media channels (Instagram, TikTok, Facebook)
- Create engaging, high-quality content with team support
- Build partnerships with schools, corporates and local event organisers
- Drive awareness, footfall and repeat business
Compliance, Systems & Safety
- Ensure health & safety standards are maintained at all times
- Maintain high operational standards across equipment and venue environment
- Strong ownership of booking systems, CRM and operational technology
- Confidently manage systems and resolve issues in a fast-paced environment
Performance Bonus
Performance bonus linked to:
- Revenue and booking growth
- Customer reviews and ratings
- Venue utilisation
- Operational and launch milestones
Ideal Candidate
- Proven experience managing a hospitality, leisure or customer-focused venue
- Strong commercial mindset with experience managing KPIs and performance
- Strong IT / systems capability – booking systems, troubleshooting issues and working with technology in a live environment
- Strong leadership, able to build and motivate teams
- Entrepreneurial mindset with a hands-on approach
- Confident with social media and local marketing
- Energetic, proactive and comfortable working in a fast-paced environment
- Available to work evenings, weekends and peak trading periods
Pay: £40,000.00-£45,000.00 per year
Work Location: In person
