Function: Performance Marketing | Meta & TikTok Advertising
Reports to: Head of Marketing
Salary: £28,500–£40,000 DOE
Location: Remote (UK) or Hybrid from our Cotgrave, Nottingham office (preferred)
Help us scale one of the UK's fastest-growing health brands.
We're not an agency.
We don't juggle dozens of clients or spend our days in endless meetings.
We're an in-house marketing team focused on growing our own portfolio of health brands through outstanding creative, relentless testing and smart performance marketing.
Every campaign you launch directly impacts the businesses we own. Every winning idea becomes part of our long-term growth.
Meta is currently our biggest acquisition channel, but we're investing heavily in expanding into TikTok and other paid platforms, giving you the opportunity to help shape where we go next.
If you're obsessed with improving performance, enjoy analysing data, love testing creative and want genuine ownership over your work, we'd love to hear from you.
The Role
You'll take ownership of our paid social campaigns across Meta and, as we grow, TikTok.
Working closely with our content and marketing team, you'll help develop creative testing plans, launch campaigns, analyse performance and continuously look for opportunities to scale profitable customer acquisition.
You'll have the freedom to test ideas, challenge assumptions and influence the direction of our marketing.
Success isn't measured by how busy you are.
It's measured by profitable growth.
What You'll Be DoingPaid Social Management
- Own the day-to-day management of Meta advertising across our brands.
- Build, launch and optimise campaigns focused on profitable customer acquisition.
- Scale winning campaigns while maintaining efficiency.
- Monitor account performance daily and identify opportunities before problems arise.
- Support the rollout of TikTok advertising as we expand into new channels.
Performance & Analysis
- Analyse campaign performance using Meta Ads Manager, Shopify, GA4 and reporting dashboards.
- Identify trends, opportunities and areas for improvement.
- Turn performance data into clear actions that improve results.
- Monitor KPIs including MER, CAC, ROAS, CPA and customer acquisition efficiency.
Creative Collaboration
This is one of the most important parts of the role.
You'll work closely with the rest of our marketing team to improve creative performance.
That means:
- identifying winning hooks
- spotting creative fatigue
- recommending new concepts
- suggesting fresh testing angles
- helping shape future content based on real customer behaviour
The better the creative performs, the better the business performs.
Team Collaboration
You'll collaborate daily with the wider marketing team across content, email, website optimisation and customer acquisition.
The best ideas rarely come from one person.
We're looking for someone who enjoys working together, sharing ideas and helping everyone improve.
We'd Love Someone Who...
- Has 2+ years running paid social campaigns.
- Has strong Meta Ads Manager experience.
- Has TikTok Ads experience (or is excited to build it).
- Understands DTC ecommerce.
- Loves analysing numbers.
- Equally enjoys discussing creative ideas.
- Is commercially minded.
- Can prioritise effectively.
- Takes ownership.
- Wants to keep learning.
What You'll Get
- £30,000–£40,000 salary depending on experience.
- Remote working, with our Cotgrave office available whenever you'd like to collaborate (our preference is a hybrid arrangement, but we'll prioritise finding the right person).
- 28 days holiday plus Bank Holidays.
- Your birthday off.
- Genuine opportunity to influence the growth of our brands.
- The chance to help build TikTok and future acquisition channels from the ground up.
- A collaborative marketing team that genuinely enjoys testing new ideas.
- Clear progression as the business continues to grow.
Pay: £28,500.00-£40,000.00 per year
Benefits:
- Casual dress
- Free parking
- Work from home
Work Location: Hybrid remote in Nottingham
