Job title
Advertising and Marketing Executive
Company
BetterLife Pharmacy (BSKInnovations Limited)
Location
Coventry CV6 (Hybrid role onsite and work from home available)
Salary
£33,000 per year
Job type
Full-time, Permanent, 37.5 hours per week, Monday to Friday
Job description (main advert text)
BetterLife Pharmacy is a growing independent community pharmacy in Coventry, expanding beyond traditional dispensing into a wide range of private healthcare services including weight management, travel health, vaccinations, health screening, and men's and women's health services. We are creating a brand new, standalone marketing role at the heart of that growth, reporting directly to the Director.
This is a rare opportunity to own the entire marketing function of a healthcare business: you will shape the strategy, build our digital presence from the ground up, and see the direct commercial impact of your work in a business small enough for your contribution to be visible every single week.
What you will do:
- Develop and deliver the pharmacy's annual marketing and business development plan, working directly with the Director.
- Plan, run and monitor advertising and promotional campaigns across digital and traditional channels, managing the marketing budget.
- Manage our social media channels, email marketing, paid online advertising, website content and SEO to grow patient registrations and prescription nominations.
- Carry out market research on patient demand and competitor activity, and present findings and recommendations that shape our services and pricing.
- Lead business development with local care homes, GP practices and community organisations, including preparing proposals and building lasting relationships.
- Create compliant marketing materials, leaflets, in-pharmacy displays and health campaign content.
- Report on campaign performance, website analytics and return on marketing investment.
What we are looking for:
- A degree (or equivalent qualification or experience) in marketing, business, communications or a related field.
- Demonstrable experience in a marketing, advertising or business development role.
- Strong hands-on digital marketing skills: social media management, SEO, email marketing and paid online advertising.
- Experience of planning, delivering and evaluating campaigns against objectives and budgets.
- Confidence analysing data and presenting findings clearly.
- Excellent written and verbal communication skills and the ability to build relationships with external partners.
- Self-motivation and the ability to own the marketing function independently.
Desirable:
- Experience of marketing in healthcare, pharmacy or another regulated sector.
- Familiarity with UK rules on advertising medicines and healthcare services.
- B2B business development experience, for example winning contracts with care homes or institutional clients.
- Proficiency with tools such as Google Analytics, Meta Business Suite, email platforms and basic design software.
Benefits:
- A newly created role with genuine ownership and direct access to the business owner.
- The chance to build a marketing function from scratch and shape the growth of a healthcare business.
- Workplace pension.
How to apply:
Apply via Indeed with your CV and a short covering note telling us about a marketing campaign you have delivered and what it achieved. Interviews will be held at the pharmacy.
Pay: £27,000.00-£33,000.00 per year
Benefits:
- Company pension
- Sick pay
- Work from home
Work Location: In person
