Senior Communications and Engagement Manager (Social Media & Content Creation)
Permanent
Greater Manchester has a powerful story to tell and we’re looking for a creative, confident leader to help us tell it. This is an exciting opportunity to shape how one of the UK’s most high-profile city-regions communicates through video, photography, social media, podcasts and livestreams.
You’ll bring creativity, technical expertise and strong leadership - setting a clear vision, inspiring others, managing competing priorities and delivering exceptional content in a fast-moving environment. You’ll be audience-focused, insight-led and confident using social media trends, platform data and emerging formats to make content work harder.
As our Senior Communications and Engagement Manager (Social Media and Content Creation), you’ll lead talented Audio Visual and Social Media teams producing impactful, insight-driven content for Greater Manchester Combined Authority (GMCA), Greater Manchester Fire and Rescue Service (GMFRS), the Mayor of Greater Manchester, the Deputy Mayor and our partners. From reels with the Mayor to podcasts with firefighters, award-winning photography to livestreaming high-profile events, your work will help people understand what is happening across Greater Manchester and why it matters.
If you’re organised, creative and confident leading people, projects and platforms and you’re passionate about shaping content that informs, engages and moves people this could be your next move!
What you’ll be doing
You’ll be the driving force behind our content creation, livestreaming and social storytelling, helping bring Greater Manchester’s priorities to life through high-quality digital content. In this role, you will:
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Lead the commissioning, briefing, day-to-day management and deployment of our Audio Visual and Social Media teams
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Ensure activity is insight-led, drawing on audience data, platform trends, emerging formats and evaluation to improve reach, engagement and impact
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Oversee complex, multi-workstream content, social media and AV delivery, leading project planning, production scheduling, risk management and client communication
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Work closely with senior stakeholders to ensure their priorities are reflected in highquality, audiencefocused content
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Develop and implement social media strategies for key accounts, including the Mayor, Deputy Mayor, GMCA, GMFRS and R4GM, ensuring channels are engaging, accessible, inclusive and aligned with organisational goals and brand
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Champion best practice across the wider Communications and Engagement service, supporting content creators to share ideas, experiment with new formats and continually improve standards
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Provide assurance for digital media governance, ensuring robust GDPRcompliant practices, adherence to accessibility requirements, and best practice in digital asset management across the full content lifecycle
This role sits at the heart of a high-profile, high-impact communications service, and you’ll play a key part in shaping how Greater Manchester communicates with the people it serves.
What you’ll bring
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Hands-on experience producing high-quality Audio Visual and social media content for a high-profile organisation, with the ability to film and edit at pace
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Hands-on experience managing social media channels, targeting content to audiences and using a wide range of platforms and formats to maximise impact
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Excellent writing skills and proven editorial judgement, able to translate complex ideas and cuttingedge policy into clear, engaging content for different audiences
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Demonstrable success growing engagement and audiences across social media, with strong understanding of evaluating reach, impact and using insight to inform content
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Experience providing senior leadership across content, social media or Audio Visual teams, including people management, production oversight, equipment, budgets and forecasting
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Experience leading high-quality content and complex livestreaming for high-profile moments, with a strong focus on reliability, accessibility and technical excellence
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Calm, resilient and adaptable with sound judgement under pressure and managing competing priorities in a fastpaced environment
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Collaborative and skilled at building effective relationships across a large, complex organisation, working confidently with colleagues, partners and senior stakeholders
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Committed to public service values, ensuring content is engaging, accessible and aligned with GMCA’s vision, missions, values and behaviours
Why join us?
At GMCA, you’ll help deliver our shared vision of a thriving city-region where everyone can live a good life. You’ll work on stories that matter, from major policy announcements to communityled initiatives and you’ll help shape how millions of people understand the work happening across our cityregion.
You’ll also join a supportive, creative communications service that values innovation, wellbeing and professional development.
Ready to help shape Greater Manchester’s story? If you’re excited by creative leadership, high-impact content and the chance to make a real difference for our city-region, we’d love to hear from you.
About us
As an employer, Greater Manchester Combined Authority (GMCA) is made up of a number of key Greater Manchester strategic functions and service providers including Greater Manchester Fire and Rescue Service (GMFRS); Waste and Resources; Environment; Work and Skills; Research; Public Sector Reform; Police, Crime and Criminal Justice; Homelessness; the Greater Manchester Ageing Hub and the Commissioning Hub.
We value the diversity of our employees and aim to recruit a workforce which reflects our diverse communities across Greater Manchester. We welcome applications from all suitably qualified individuals, irrespective of people's age, disability, Trans status and non-binary identity, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex and sexual orientation. We have guidance in place to ensure that all applicants are treated fairly and consistently at every stage of the recruitment process, including the consideration of reasonable adjustments for people who have a disability.
To find out more about working for us please click here: https://www.greatermanchester-ca.gov.uk/
Mandatory Information
Privacy Notice
Employees on the redeployment register will be given priority for any vacancies in the first instance. If employees are identified as a match from the register, then the vacancy may be withdrawn or put on hold pending an outcome.
For this opportunity, you must be able to prove you have the right to work in the UK - if in doubt please visit the following link Employers' right to work checklist - GOV.UK (www.gov.uk). Please note we are not a licenced sponsor.
Hybrid working
This role is part of GMCA’s hybrid working scheme. As part of our commitment to ‘Build Back Fairer’ in Greater Manchester following the Covid-19 pandemic, we have evolved our management methods by trusting and empowering staff to deliver their work in the best way that suits the business and their individual needs and supports health and wellbeing. Our hybrid working policy sets out a flexible approach, combining attendance at our Manchester city centre office with remote working, typically from home; the location of work is primarily dictated by the needs of the business: ‘Do what is right for you and the business on that day’. If appointed to the role you will work with your manager to agree and regularly review the best working pattern for you, your team and your work.
