General Manager
Location: Thetford
Job Type: Full-time | Permanent
Salary: Competitive + Performance Bonus+ Company vehicle
Lead the Next Phase of Our Growth
Are you a visible, dynamic leader with a track record of turning potential into performance? This is a rare opportunity to take full ownership of Uphire's growing powered access operations in Thetford.
As a fast-growing name in specialist equipment hire, Uphire is built on agility, premium fleet availability, and exceptional service. But we aren't looking for a caretaker manager to simply keep the wheels turning. We are seeking a hands-on change agent who will immerse themselves in day-to-day operations, identify opportunities for improvement, and drive meaningful transformation across every corner of the business—from the workshop floor and transport yard to overall P&L performance.
You’ll have genuine autonomy to challenge the status quo, reshape team culture, and build a highly profitable, best-in-class depot.
Key Responsibilities
- Commercial & Growth: Formulate business growth strategies, expand local and regional market share, and maximise fleet utilisation and revenue.
- P&L Ownership: Full accountability for P&L performance, improving margins, controlling costs, and driving overall commercial profitability.
- Operational & Safety Leadership: Embed a proactive H&S culture across workshop, transport, and customer site operations. Ensure strict compliance with LOLER regulations, transport legislation, and Operator Licence requirements.
- Team Development: Recruit, mentor, and empower cross-functional teams across sales, engineering, transport, and depot operations.
- Customer & Asset Strategy: Build strategic B2B relationships, oversee fleet maintenance schedules, and inform capital investment to maintain high equipment availability.
About You
A hands-on operational leader who pairs commercial grit with a proven ability to transform performance and scale operations.
- Sector Knowledge: Background in hire, depot management, plant, or powered access preferred but not essential.
- Leadership Style: Visible, lead-from-the-front approach with a focus on coaching and accountability.
- Commercial Drive: Strong track record of P&L management, cost control, and margin improvement.
- Compliance & Standards: Solid understanding of UK transport legislation, H&S best practice, and LOLER requirements.
What We Offer
- Competitive Base Salary Lucrative Performance Bonus Scheme
- Company Car or Car Allowance
- True Autonomy: The freedom to implement your ideas and shape business strategy without unnecessary bureaucracy.
- Growth: Direct long-term career progression opportunities as the business expands.
- Support: A collaborative leadership team that backs sound operational investments.
Opportunities with this level of freedom and commercial scope don't come around often. If you have the drive, industry expertise, and leadership mindset to transform our Thetford operation, take the next step in your career today.
Benefits:
- Employee discount
- Referral programme
Ability to commute/relocate:
- Thetford, Norfolk: reliably commute or plan to relocate before starting work (required)
Application question(s):
Work Location: In person
