Overview
Are you passionate about harnessing data to drive impactful marketing strategies? Do you thrive in a dynamic environment where analytical insights translate into successful campaigns? We are seeking a proactive and detail-oriented Digital Marketing & Campaign Performance Specialist to join our team. In this role, you'll leverage advanced data analysis and visualization tools to optimize marketing efforts, enhance campaign performance, and deliver measurable results. Your expertise will empower our marketing initiatives with data-driven decision-making, ensuring continuous growth and engagement across diverse channels.
Responsibilities
- Analyze campaign performance metrics using tools like Google Analytics, Power BI, and Tableau to identify trends, opportunities, and areas for improvement.
- Develop comprehensive dashboards and visual reports that communicate key insights clearly to stakeholders.
- Utilize statistical software such as SPSS, SAS, or R to conduct market research and evaluate campaign effectiveness.
- Manage and interpret large datasets through SQL, Python, or R to extract actionable insights for marketing strategies.
- Collaborate with marketing teams to design targeted campaigns based on data analysis and market research findings.
- Monitor digital campaign performance across multiple platforms, adjusting tactics to maximize ROI and engagement.
- Present findings and strategic recommendations in a clear, engaging manner that supports ongoing optimization efforts.
Requirements
- Proven experience with data visualization tools such as Tableau or Power BI, with the ability to create compelling dashboards.
- Strong data analysis skills using statistical software like SPSS or SAS, complemented by proficiency in SQL, R, or Python for data manipulation.
- Familiarity with Google Analytics and other digital analytics platforms to track and interpret online behavior metrics.
- Knowledge of marketing principles combined with experience in market research and campaign analysis.
- Ability to translate complex data into actionable insights through effective storytelling and visual communication.
- Experience working with statistical software for market research or data analysis projects is highly desirable.
- Excellent problem-solving skills with a keen eye for detail and accuracy in reporting.
Join us as a Digital Marketing & Campaign Performance Specialist and become a vital part of our mission to deliver innovative marketing solutions powered by data! We are committed to fostering a vibrant environment where your analytical expertise can shine while contributing directly to our growth objectives. This paid position offers an exciting opportunity to develop your skills at the intersection of marketing technology and data science—empowering you to make a real impact every day!
Pay: £38,000.00-£52,000.00 per year
Benefits:
- Casual dress
- Company events
- Flexitime
- Language training provided
Work Location: In person
