Digital Marketing Executive
Location: Belfast (Hybrid)
Type: Full-time, Permanent
About Known Marketing
Known is an award-winning growth marketing agency working with a portfolio of ambitious, premium brands across beauty, ecommerce, hospitality and leisure. We build visibility, create demand and grow lasting customer relationships through our framework: Be Seen, Be Known, Be Remembered. We're small, senior and hands-on but we're growing and we're looking for our next hire
The Role
As our client base grows, we're expanding the team with a dedicated Retention Specialist to own and scale our email and SMS marketing through Klaviyo. Retention is where lasting brand value is built — the "Be Remembered" part of what we do — and this is a role with real ownership from day one: you'll run programmes that drive a meaningful share of our clients' revenue, and you'll have room to grow the function as we do.
What you’ll be responsible for
- Own the day-to-day management of Klaviyo across our clients — planning, building and sending email and SMS campaigns.
- Build, optimise and maintain the core flows that do the heavy lifting: welcome, abandoned checkout, browse abandonment, post-purchase and win-back.
- Run the campaign calendar — segmentation, offers and send scheduling — with a clear goal behind every send.
- Grow and clean lists, and protect deliverability and sender reputation.
- Test relentlessly — subject lines, creative, timing — and optimise toward revenue and engagement.
- Own retention reporting: attributed revenue, open/click/conversion rates, and email/SMS as a share of client revenue.
- Work with our content team on creative, and with account leads and paid so the whole funnel is joined up.
- Stay ahead of Klaviyo features, deliverability best practice and lifecycle-marketing trends.
About you
- Proven hands-on Klaviyo experience — both campaigns and flows — with demonstrable results (please bring examples).
- Strong grasp of segmentation, deliverability and lifecycle/retention strategy.
- Comfortable with ecommerce and revenue metrics; confident reading data and acting on it.
- A good eye for copy and creative, or the ability to brief it clearly — and genuinely detail-obsessed, because QA matters.
- Organised, self-directed and able to manage multiple accounts without dropping detail.
- Comfortable working independently but enjoys being part of a team
Great but not essential
- SMS marketing experience and familiarity with Shopify (or other ecommerce platforms).
- Basic HTML, and experience with other email platforms.
- Agency background, and an understanding of how retention works alongside paid and organic.
What we offer
- Salary depending on experience, plus performance bonus.
- Hybrid working (Belfast-based)
- Autonomy and trust to manage your workload
- Clear progression opportunities as the agency grows
- 28 days holiday plus your birthday off
- Pension scheme
- Paid volunteer day
- Training and development support
- A supportive, ambitious, and genuinely sound team
Job Types: Full-time, Permanent
Pay: £25,000.00-£32,000.00 per year
Benefits:
Application question(s):
- Describe an email or SMS programme you've personally run in Klaviyo. What did you build (campaigns, flows), and what results did you achieve? Please give real figures — e.g. attributed revenue, open/click rates, or email's share of total revenue.
Work Location: Hybrid remote in Belfast BT1 2BE
