Job Summary
We are looking for a commercially minded and hands-on E-commerce Manager to manage and grow our Shopify-based online store.
This role will take ownership of the day-to-day operation of our e-commerce business, while identifying opportunities to increase online sales, improve the customer journey and expand our digital customer base.
The successful candidate will have practical Shopify and e-commerce experience and be comfortable working across online merchandising, promotions, website optimisation, digital marketing and performance analysis.
Previous K-pop industry experience or extensive K-pop knowledge is not required. An interest in K-pop, Korean culture or entertainment products would be advantageous, but the ability to manage and grow an online retail business is our priority.
Key Responsibilities
Shopify & Online Store Management
- Manage the day-to-day operation of our Shopify store.
- Manage product listings, collections, categories, pricing, promotions and website content.
- Ensure product information, images, pricing and availability are accurate and presented effectively.
- Coordinate new product launches, pre-orders and promotional campaigns.
- Maintain and improve website navigation, product pages and the overall customer journey.
- Identify and resolve basic website or Shopify issues and coordinate with external developers or service providers where required.
- Review Shopify apps and tools and recommend improvements where appropriate.
E-commerce Sales & Growth
- Identify and implement opportunities to increase online sales and customer acquisition.
- Monitor product performance and identify best-selling, underperforming and growth opportunities.
- Develop online promotions, bundles, cross-selling and upselling opportunities.
- Support strategies to improve conversion rate and Average Order Value (AOV).
- Research new e-commerce opportunities, including marketplaces and social commerce channels.
- Keep up to date with relevant e-commerce and online retail trends.
Digital Marketing
- Support and coordinate digital marketing activities to drive traffic and sales to the online store.
- Work with social media, content and marketing teams to support product launches and promotional campaigns.
- Support paid advertising activities across platforms such as Google, Meta and TikTok.
- Support SEO improvements across product and category pages.
- Manage or support email marketing and customer campaigns.
- Identify opportunities to convert social media engagement into online sales.
Website & Customer Experience
- Regularly review the online customer journey and identify areas for improvement.
- Improve product pages, collections, navigation and promotional landing pages.
- Ensure the website provides an effective shopping experience across desktop and mobile.
- Monitor customer feedback and common online shopping issues and recommend improvements.
- Support improvements to checkout, cart abandonment and repeat purchase journeys.
Analytics & Reporting
- Monitor online sales and website performance using Shopify Analytics or similar tools.
- Track key e-commerce KPIs including:
Online revenue
Website traffic
Conversion rate
Average Order Value (AOV)
Customer acquisition
Repeat purchases
- Prepare regular performance updates for management.
- Use sales and customer data to identify trends and recommend practical actions.
Skills & ExperienceEssential
- Previous experience in e-commerce, online retail or digital trading.
- Hands-on experience managing a Shopify store.
- Good understanding of online merchandising and e-commerce customer journeys.
- Experience managing products, promotions and online campaigns.
- Understanding of digital marketing channels including SEO, paid social, email marketing and/or Google Ads.
- Experience using Shopify Analytics, GA4 or similar analytics tools.
- Commercial mindset with an interest in growing online sales.
- Good analytical and problem-solving skills.
- Strong organisational and project management skills.
- Ability to work independently and take ownership of day-to-day e-commerce activities.
- Good written and verbal communication skills.
Desirable
- Experience with email marketing/CRM platforms.
- Experience with Google Shopping / Merchant Centre.
- Experience with TikTok Shop, Amazon, eBay or other marketplaces.
- Experience within retail, consumer products, lifestyle, entertainment, fashion, beauty or merchandise.
- Basic knowledge of Shopify themes, apps or website integrations.
- Interest in K-pop, Korean culture or entertainment products.
What We Are Looking For
We are looking for someone who is:
- Hands-on and comfortable managing the day-to-day operation of an online store.
- Commercially focused and interested in driving online sales.
- Proactive in identifying opportunities and suggesting improvements.
- Comfortable using data to make decisions.
- Able to manage multiple products, campaigns and priorities.
- Willing to learn about our products and customer base.
- Interested in developing alongside a growing online retail business.
Key Objective
The key objective of this role is to manage and develop our existing Shopify store into a stronger and growing online sales channel, improving online sales, customer experience and digital reach while supporting the wider growth of the business.
Pay: From £35,000.00 per year
Ability to commute/relocate:
- London SW1Y 4BP: reliably commute or plan to relocate before starting work (preferred)
Experience:
- e-commerce, online retail or digital trading: 2 years (preferred)
Location:
- London SW1Y 4BP (preferred)
Work Location: In person
