CRO Manager (In a leading digital agency)
Team : Data
Reports to : Head of Data
Location : Leeds
Type : Full-time, hybrid / flexible working
Salary : £30,000 to £45,000 DOA
About the Role
We’re looking for a CRO Manager to join the Data team in a leading digital agency and lead experimentation strategies that drive measurable improvements for our clients’ websites and apps.
Working closely with Digital Analysts and cross-functional teams , you’ll design and deliver data-driven optimisation strategies based on detailed analysis and post-test insights. Your work will focus on improving conversion rates through structured testing, statistical analysis and continuous experimentation.
This role requires a systematic and analytical mindset , using industry-leading tools to develop and execute A/B testing strategies. You’ll collaborate with data specialists, experience design teams and client stakeholders to maximise performance and deliver meaningful results.
Key Responsibilities
Conversion Optimisation
- Improve and optimise client conversions through data-driven ideation, execution, reporting and analysis
Experimentation & Testing
- Run A/B tests and experimentation programmes , developing hypotheses and recommendations for website improvements
- Use qualitative and quantitative research to inform testing strategies
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Quality Assurance
- QA test implementations before client previews to ensure accuracy and alignment with hypotheses
Reporting & Insights
- Report results, findings and learnings to stakeholders and marketing managers
- Provide actionable insights and recommendations to support client KPIs and performance targets
Continuous Optimisation
- Deliver ongoing recommendations to improve user experience and website performance through continuous testing
Cross-Team Collaboration
- Work closely with other marketing teams (e.g. SEO and PPC) to align optimisation strategies with wider marketing activity
Stakeholder & Client Engagement
- Present testing performance and strategy in internal meetings
- Participate in client calls, meetings and presentations
- Deliver pre-campaign, mid-campaign and post-campaign analysis
Additional Duties
- Support wider business needs where required, including training and additional tasks assigned by your manager
Knowledge, Technology & Qualifications
✔ Degree in a relevant field or equivalent experience (e.g. Mathematics, Science, Research, Statistics, Marketing, Advertising)
✔ Experience designing and executing A/B testing and experimentation programmes
✔ Familiarity with testing platforms such as Optimizely, VWO, Webtrends
✔ Experience with analytics platforms such as Google Analytics
✔ Basic knowledge of HTML, CSS and JavaScript is beneficial
Skills & Competencies
Ability to use analytics, customer experience data and research insights to drive experimentation strategies and conversion improvements
Ability to quality assure CRO campaigns and ensure high standards and timely delivery
Strong written and verbal communication skills with the ability to clearly present ideas and insights
Personal Attributes
Proactively challenges the status quo to drive improvement
Collaborates effectively across teams to achieve shared success
Open to new ways of working, ideas and perspectives
Curious and proactive in learning new skills and industry developments
Benefits
• 25 days holiday (+bh) increasing yearly to 30
- Birthday off
- Flexible working
- Life assurance and salary sacrifice pension
- Volunteering and wellbeing portal, perkbox discounts
Got what it takes to own this fantastic role?
Apply now!
